Rangahau Kīanga — Arohia ngā Kīanga Tika mō Tāu Pae
He aha te Rangahau Kīanga?
Ko te rangahau kīanga he mahi e kīia ana te whakahoki i ngā kupu me ngā whakapae e tuhia ana e te hunga ki Google i a rātou e rapu ana i ngā mea e tukuna ana e koe. Ko te turanga matua o te SEO katoa — kāore e taea te mōhio ki ngā mea e rapua ana e te iwi, kāore koe e pai ki te whakanui.
Ko te rangahau kīanga pai e kī ana ki a koe:
- Ngā mea e rapu ana ō whakaaro kāinga
- Te nui o te waka ka taea e ia kīanga te tango
- Te uaua ki te whakatairanga mō ia kīanga
- Te momo ihirangi e tūmanakohia ana e Google
Te Intent Rāhui — Ko te Mahi Nui
I mua i te whai i ngā rōrahi rapu, me mōhio koe ki te intent rāhui i muri i ia kīanga. He tino ātaahua a Google ki te whakauru i ngā hua ki te kaupapa.
Ngā Momo Rāhui e Whā
Pūāhu — E hiahia ana te kaiwhakamahi ki te ako i te mea kōrero. Hei tauira: "he aha te SEO", "me pēhea te hanga paetukutuku"
Hōputu — E rapu ana te kaiwhakamahi i tētahi pae motuhake, i tētahi waitohu. Hei tauira: "Facebook taki", "BBC pūrongo"
Tāketake — E tirotiro ana te kaiwhakamahi i ngā kōwhiringa i mua i te hokonga. Hei tauira: "te taumata pai o te paetukutuku", "Shopify vs WooCommerce"
Tauhokohoko — E whakarite ana te kaiwhakamahi ki te mahi. Hei tauira: "hoko kaipōti", "tēnā whakawhiti korero SEO"
Te ture: Whakawhiti ki ngā kaupapa e kī ana te whakaritenga. Kaua e tuhi i tētahi whārangi hua mō tētahi kīanga pūāhu — tuhia he aratohu. Kaua e tuhi he aratohu mō tētahi kīanga tauhokohoko — whakaatu i tāu hua.
Me pēhea te Kīanga
1. Whakauru i ngā Kaupapa Matua
Tīmata mā te tango i ngā kaupapa e pokatata ana ki tāu pakihi. whakaarohia i ngā kāwai, kaua e whakamahi i ngā kupu takitahi.
Mō tētahi kaihanga:
- Whakapiki i te kāinga kuta
- Whakapiki i te paepae
- Te hanga dekī
- Te hanga whakawhānui
- Te tikanga rakau whakahou
2. Whakapiki ki Google Autocomplete
Tuhia ia kaupapa matua ki Google ka tirohia ngā whakaaro e whakahuitia ra. Ko ēnei whakaaro e pā ana ki ngā rapunga pono.
Tuhia "whakapiki i te kāinga kuta" ka kite pea koe:
- utu mō te whakahou i te kāinga kuta
- whakaaro mō te whakahou i te kāinga kuta
- te tono mō te whakahou i te kāinga kuta
- whakahou i te kāinga kuta i Rānana
3. Whakamahia ngā "Rapu Pā"
Kāore e Hurihia te raro o ngā hua rapu a Google. Ko te wāhanga "Rapu pā" e whakaatu ana i ngā rerekētanga o tāu kīanga.
4. "Ka Pātai hoki te Iwi"
Ko te pou "Ka pātai hoki te iwi" i te waenganui o ngā hua rapu he puna koura mo ngā pātai e pātai ana te iwi. Ka taea e ia pātai te riro hei wāhanga, hei pou pātea.
5. Ngā taputapu Kīanga Koreutu
- Google Keyword Planner — E hiahiatia ana te kāinga Google Ads (koreutu ki te waihanga). E whakaatu ana i te rōrahi rapu me te whakarūma.
- Google Trends — E whakaatu ana mēnā e tipu ana he kīanga, he memeha.
- Google Search Console — E whakaatu ana i ngā kīanga e rārangi ana koe (nga paetukutuku e noho ana).
- Ubersuggest — Ngā whakaaro kīanga kāoreutu me te rōrahi me te uaua.
Arotakenga i Ō Kīanga
Kāore ngā kīanga katoa e whai mana i te pērā. Arotakenga haratau ia kīanga i runga i ngā āhuatanga e toru:
Rōrahi Rapu
E hia ngā tangata e rapu ana i tēnei kīanga i te marama? Teitei te rōrahi = te nui o te waka, engari he nui te whakataetae.
Whakataetae
E hia te uaua ki te whakaritenga? Tirohia ngā hua 10 matua i tēnei wā:
- He waitohu nui rātou ā, he mana pūmau te pātea?
- He tino mātau te ihirangi, he ātaahua te tuhinga?
- He nui ngā whārangi whai pānga ki a rātou?
Mēnā he ngoikore ngā hua teitei (ihirangi ngoi, poʻe iti te mana), he āheinga kei reira.
Haumarutanga
E peka ana te kīanga ki ngā mea e tukuna ana e koe? He kīanga me te 10,000 he rapunga i ia marama kāore e whai hua mēnā kāore te hunga e rapu ana i te hunga tuatahi.
Kīanga Rāhui vs. Kīanga Opeatanga
Kīanga Opeatanga he poto, he whānui: "pōtae", "SEO", "wharekai". He rōrahi teitei, engari he tino whakataetae rātou, ā, āta noho rawa te whakaritenga.
Kīanga Rāhui he roa, he māmā ake: "pōtae hikoi mō ngā waewae whānui", "SEO i runga i te hunga tākuta", "wharekai vegan i Brooklyn". He iti te rōrahi engari:
- He iti te whakataetae
- He whakaritenga māmā ake
- He teitei te reiti huri
Mō te nuinga o ngā pakihi, ko ngā kīanga rāhui te tīmatanga pai. Ka tere tō whakatairanga, he ariā ke te waka, ā, ka taea e koe te whakatū i ngā mea mō te wā.
Whakaritea Ō Kīanga
I te wā e whai ana koe i te rārangi, ātaahua haumaru ki ngā nīkau — he roopu o ngā kīanga e pā ana ka taea te pokanoa e tētahi whārangi anake.
Hei tauira: "whakapiki i te kāinga kuta"
- utu mō te whakahou i te kāinga kuta (800 rapunga/mo)
- whakahou i te kāinga kuta (600 rapunga/mo)
- utu hou mō te kāinga kuta (400 rapunga/mo)
- e hia te utu mō te kāinga kuta hou (300 rapunga/mo)
Ka taea katoa e ngā pūata whānui te poke e tētahi aratohu whānui e pā ana ki te whakahou i te kāinga kuta me ngā utu.
Whakaritenga
Kaua e taea e koe te poke i te katoa i te wa kotahi. Whakaritea ngā kīanga i runga i:
- Haumarutanga ki tāu pakihi (teitei te taumata)
- Whakataetae — tīmata i te mea māmā ki te whakanui
- Rōrahi rapu — he nui te waka hei mea whai hua
- Pūtea huri — he tata ki te hoko he pai ake
Mai i ngā Kīanga ki te Ihirangi
Mō ia kīanga kua whakariterohia:
- Rapua i runga i Google ka tātaritia ngā hua 5 teitei
- Kimihia te whakatakotoranga (aratohu, rārangi, ataata, hua)
- Tuhia he ihirangi e pai ake, he nui ake, he hou ake
- Whakanui i te tuhinga o te taitara, te whakamārama meta, me ngā upoko
- Whakaputa ka mātaki i ngā tūāuka ki te wā
Tīmatahia
Kaore e pāngia te rangahau kīanga ki te uaua. Tīmata mā Google Autocomplete me te Search Console (mēnā kei a koe he paetukutuku e noho ana), ā, ka hanga i reira.
Rārangi i runga i te rārangi SEO koreutu hei kite i ngā kīanga e noho ana tō pae kei runga — me te wāhi kei reira ngā āheinga nui.