Tirohanga SEO Koreutu — He aha ka whakaaturia e tenei mo to papaanga
He aha te take hei whakahaere i te tirohanga SEO?
Kaore e taea e koe te whakapai ake i nga mea e kore e taea e koe te inenga. Ko te tirohanga SEO e tirohia ana to papaanga, ka whakaatu ki a koe te tikanga e kite ana a Google — me te take e pupuri ana koe i te tuunga.
Kaoi te kaipōti i raro i ngā hēkona 60, a, kāore e hiahia koe ki tetahi kaute, ki tetahi pūkenga hangarau hei mārama ki ngā hua.
He aha e inehia ana e te tirohanga koreuti
Ka takai he tirohanga SEO tika ki nga whā waahanga:
1. Peformance (tere)
Ngā Pakeke Tūmomo Paetukutuku a Google — me pehea te tere o to papaanga e uta ana me te tino o te tāutanga. E toru nga tau e tino pā ana:
- LCP (Largest Contentful Paint) — Me pehea te tere e puta ai te ihirangi matua. I raro i te 2.5 hēkona he pai.
- CLS (Cumulative Layout Shift) — E hia nga waahi e "pātea" ana te ihirangi i te wa e uta ana. I raro i te 0.1 he pai.
- INP (Interaction to Next Paint) — Me pehea te tere e whakautu ai te whārangi ki ngā pātea. I raro i te 200ms he pai.
Ka teitei ake nga papaanga e haere mai ana. Ehara i te kōrero — e whakamahia ana e Google ngā Pakeke Tūmomo Paetukutuku hei hanga tuhinga.
2. Waahi SEO
To kāinga SEO hangarau. Ka tirohia tēnei:
- Tae Titau: Kei a koe he taitara motuhake, whakaahuatanga i raro i te 60 pūāhua?
- Whakaahuatanga Ātā: Kei a koe he whakaahuatanga pā ana i raro i te 160 pūāhua?
- H1 Tūtohi: Kei a koe tētahi H1 e whakaahua ana i te ihirangi o te whārangi?
- Whakaahua kāore he alt text: Ka taea e Google (me ngā pānui pānui) te mōhio ki ō whakaahua?
- Robots.txt me te rārangi pae: Ka taea e Google te kimi me te ruku i ngā whārangi katoa?
3. Te āheitanga
Ka taea e te katoa te whakamahi i to papaanga — tae atu ki te hunga whai raru whakawhiti, pūngao, te oranga wānanga hoki? Kei te takai te āheitanga i ngā āhua pērā i te pātea, te noho ki te papakāinga, ngā etita ARIA, me te HTML whakamahinga.
Ka whakawhiwhia e Google ngā papaanga āhei nei i te mea e whakarato ana i te wheako kaiwhakamahi pai ake.
4. Ngā tikanga pai
Kei te whakamahia e tō papaanga te HTTPS? E whai ana i nga hapa rorohiko? Kei te whakamahi koe i ngā JavaScript kua riro i te wāhi? Ka takai ngā tikanga pai i ngā taura hangarau he tokomaha e warewarehia ana.
He aha te tikanga o to waahanga
Ka whakawhiwhia e ia waahanga he waahanga mai i 0-100:
| Waahanga | Te tikanga | |-------|---------| | 90-100 | Pai rawa — e whai ana tō papaanga i ngā tikanga pai | | 50-89 | E hiahia ana ki te whakapai — he wini tere kei te wātea | | 0-49 | Te tino — kāore pea e riro i a koe te waka |
Ko te nuinga o ngā papaanga kei waenga i te 50 me te 80. He waahanga i runga i te 90 i ngā waahanga e whā hei whakarite i a koe ki te 10% teitei.
He mea nui: Ko te waahanga he whakaahua. E whakaatu ana i to āhua i tenei wā — kāore e mōhio mēnā kei te haere koe i te huarahi tika.
Ngā take 5 teitei — He aha me whakatika tuatahi
Kaore te tirohanga e whakaatu noa i ngā tau. Ka tuku mai he rārangi whakamanamana mo ngā take 5 e tino hira ana, kua whakarōpūhia e te pānga:
- Te hiranga tiketike: Kāore he whakaahuatanga, kāore he H1, slow LCP
- Mārohirahira: Whakaahua kāore he alt text, kāore he raraunga tāpiri
- Te hiranga iti: Kāore he tohu Open Graph, he roa ihirangi kāore whai hua
Ātau ki te tīmata i ngā taurangi pūngao. Ka taea e te whakatika tiketike kotahi te pānga nui i te tekau o ngā whakarerekē iti.
Tirohanga maha-noho
Kei a tō papaanga ngā putanga reo maha? Ka tirohia he tirohanga pai ka tirohia ratou i te kotahi. Ka whai tohu meta utu hāngai, he tere rerekē, me ngā take rerekē.
He mea nui tēnei mo ngā pakihi e rua ngā pānga, ko te pae rohe me te reo Pākehā — e whai wāhi ana te rua e whakataurite i ngā mākete rerekē, ā, e hiahia ana ki te whakaritenga motuhake.
Mai i te whakaahua ki te tirohanga tonu
He whakaahua te tirohanga koreutu — he whakaahua o to papaanga i tenei wā. He wātea hei tīmatanga, engari kāore te SEO he mea kotahi.
Ko ngā take e whakatika ana koe i tenei ra, ka taea te hoki mai i te rangi. Ka taea e ngā whārangi hou te kāore he tohu meta. Ka taea e te whakahou pūtirotiro te pā kāinga. Ka taea e Google te whakarereke i ngā whakaritenga.
Tēnā ia koia te take e pēnā ana ki te tāpiri i ngā tirohanga whakaahua me ngā tirohanga ia rā hei whakamahere i ngā raru aunoa — i mua i te pānga ki ngā taumata.
Me pēhea te whakamahi i tō tirohanga
- Whakahaerehia te tirohanga — Tāuru i to ingoa domain, ā, tatari mō ngā hēkona 60
- Tirohia āu waahanga — Kei raro i te 50 tetahi waahanga?
- Panuihia ngā take 5 teitei — Tīmatahia i te mea nui rawa
- Tāpirihia ki tō rōpū — Whakamahia te hono kāore e taea te tuku i te pūrongo
- Whakahaerehia anō i roto i te wiki — I pānga āu whakarereketanga?
Tangohia te taahiraa tuatahi
E tatari ana tō tirohanga SEO. Ka kāore e mau he meneti, he koreutu, a kāore e hiahia ana koe ki te whakauru i tetahi kāinga. Whakahaerehia to tirohanga tuatahi me te kite i te mea e kite ana a Google i te wa e tae mai ana ki tō papaanga.