Google Search Console Aratohu — Whakatuhonotanga i te 10 Meneti

He Aha a Google Search Console?

Ko Google Search Console (GSC) te taputapu koreutu a Google mō ngā kaiwhakatūpuranga paetūmau. E whakaatuhia mai ana e koe te puka pānui mehemea pēhea te titiro a Google ki tō paetūmau — ko ēhea ngā kupu matua ka kawe mai i ngā kaimanuhiri, mēnā ā-hangarau te hē, me te mea anō he tika te whakatopu tūmau i ō ōna whārangi.

Mēnā ko te taputapu SEO kotahi anake te whakamahinga, me kona tēnei. He koreutu, he mea tōkeke, ā, ka haere mai te raraunga i a Google ake noa iho.

Whakatakoto Haupapa te Haupapa

Waihanga Kaute

Haere ki search.google.com/search-console ā whakairia i tō kaute Google. Pāwhiri "Add property" ā tohu i tō ahuatanga whakamanatanga.

Whakamanatanga i Tō Rohe

E rua ngā whiringa:

Ahuatanga rohe (kuhuatia) — Ka whāiti i ngā rohe iti ā me ngā tikanga hononga. Me whakamanatunga DNS ma te tāpiri i te rekoata TXT ki tō kaiwhakahaere DNS.
Whakatoputumahunga kupu whakatupuranga — Ka whāiti i te kupu whakatupuranga takitahi anake. Ka taea te whakamanatanga ma te kōnae HTML, tapanga HTML, Google Analytics, me Google Tag Manager.

Ko te ahuatanga rohe te whiringa tika i te nuinga o te wā, nā te mea ka whakakotahi katoa te raraunga i te wāhi kotahi.

Tukuna Tō Mahere Pae Tūmau

I muri i te whakamanatanga:

Haere ki "Sitemaps" i te tahua
Whakauru i tō URL mahere pae tūmau (te tikanga ko /sitemap.xml)
Pāwhiri "Submit"

Tēnā kātahi a Google ka titiro harikoa ō ōna whārangi i runga i tō mahere pae tūmau.

Ngā Pūrongo e Rima te Mea Nui

1. Pūrongo Whakatutuki

E whakaatuhia ana e tēnei pūrongo tō raraunga rapunga mō te 16 marama kua haere:

Pawhiripawhiri — E hia ngā wā i pāwhiri ai te iwi i tō pae tūmau mai i Google
Whakaatuhanga — E hia ngā wā i puta ai ō whārangi i ngā putanga rapunga
CTR — Te tohu ōrau o te hunga i pāwhiri (pawhiripawhiri/whakaatuhanga)
Tūmau tohu tonutanga — Tō tohu tonutanga tonutanga i ngā putanga rapunga

Tohu: Tāpaetia e "Queries" hei kite i ēhea ngā kupu matua ka kawe mai i ngā kaimanuhiri. He huarahi — kupu matua me te whakaatuhanga nui engari te CTR iti — e tika ana te tuitui i tō taitara me te whakaahuatanga meta hei whiwhi ake i ngā pawhiripawhiri.

2. Whakatoputumahunga Whakatopu

E whakaatuhia ana e tēnei pūrongo e hia ō whārangi kua whakotupua e Google me te mea anō mēnā ā-hangarau te hē:

Whārangi toiora — Whakaotupuia ā ka whakatūpato i ngā putanga rapunga
Whārangi whakatauroa — Whakatauroa noa iho (noindex, canonical, ā.ā.)
Hē — Ngā whārangi e kore e taea e Google te whakotupua (hē pūnaha, takawhiti hoki tonu, ā.ā.)

Tirohia tēnei pūrongo i te maha o te wā. Mēnā ka piki te tatau hē, he raruraru hei rangahau.

3. Tirotiro URL

Te taputapu tino tika mō te maarama ki te puka pānui a Google e takitahi ana te whārangi:

He whakaotupuia te whārangi?
I pehea nei te whakarongo i muri?
Ā-pūmau te hē?
Ko ēhea te URL kūmara te whakamahi a Google?

Ka taea hoki e koe te tono hou i te whakaotupunga o te whārangi mēnā kua huri ake koe i ngā mea nui.

4. Core Web Vitals

E ine ana a Google i ngā mehua karaponga kaiwhakamahi e toru e awe ana i tō tohu whakatūranga:

LCP (Largest Contentful Paint) — Te tere o te uta i te ūkaipare matua
INP (Interaction to Next Paint) — Te tere o te whārangi e whaitake ai
CLS (Cumulative Layout Shift) — Te pumau o te aahua i te wā o te uta

Ka whakatakotoria e te pūrongo ō whārangi hei "Good", "Needs improvement", me "Poor". Ka pokapū ki ngā whārangi me te tūmau "Poor" i te tuatahi.

5. Hononga

E whakaatuhia ana e tēnei pūrongo tō hononga ā-i-roto ā ā-waho:

Hononga ā-waho — Ko ēhea ngā pae e hono ana ki a koe ā ko ēhea ngā whārangi e hono ana
Hononga ā-i-roto — Pēhea ō whārangi e hono ana ki a rātau
Ngā whārangi e hona ana nuitia — Ō whārangi kaha

Whakamahia tēnei raraunga hei maarama i tō horopuku hononga ā hei tapa i ngā huarahi mo te hononga ā-i-roto pai ake.

Ngā Tohu Mahi e Rima Mō te Whakamahi o Ia Rā

Whakatakoto Whakatūpato Īmēra

Ka tuku aunoa e GSC ngā whakatūpato mō ngā raruraru nui — hē rapunga hou, raruraru haumanu, mahi nui. Kia āta whakahaaera ēnei.

Whakataurite Whakatauranga

I te pūrongo whakatutuki, ka taea e koe te whakataurite i te rua whakatauranga. Whakamahia ki te kite mēnā he hua i ō huringa. Hei tauira, whakataurite te 28 rā o muri nei me te 28 rā o mua nei.

Kimi Kai Ngawari

Tāpaitia mō ngā kupu matua me te tohu tonutanga 5-15. Kātahi te tata o ēnei whārangi ki te tohu tiketike — me te whakapakeke e ētahi i te ūkaipare me ngā tapanga meta, ka taea e koe te whakapiki ki te runga 5.

Tirotiro Tō CTR

Mēnā he iti te CTR o te whārangi i te nuinga, ko tō tapanga taitara me tō whakaahuatanga meta kaore anō i te whakapai. Tuhia anō ā tirotiro te hua.

Tirotiro Whakamahinga Pūmau

I raro i "Mobile Usability" ka taea e koe te kite mēnā he raruraru a Google e kite ana i ō whārangi pūmau. I te mutunga tuatahi whakaotupunga, he nui e karakia ana kia kore ai e hē.

Otomāhi Tō Tirotiro

Ko Google Search Console he nui, engari me te hīhī ki roto ā tirotiro. Mēnā e hiahia ana koe ki te tirotiro aunoa o tō ora SEO — tae atu ki ngā mea e whakaatuhia ana e GSC — he arikitanga SEO o ia rā ka kite i a koe kore ai he mahi nui.

Whakahaere i te arikitanga SEO koreutu o tō pae tūmau ā kite i tō tūmau SEO o nāianei.