SEO Report: hbcapital.nl
Generated 23. Mee 2026 · 34 findings · 1.9s
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
Score Projection
Estimated improvement based on the findings in this report
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Module Breakdown
All Findings (32)
Critical (2)
- highheaders
Missing strict-transport-security
HSTS header is missing. The site may be vulnerable to downgrade attacks.
Add Strict-Transport-Security header with max-age of at least 31536000
- highreputation
Missing AggregateRating in schema
Found Organization schema without AggregateRating — missing rich snippet opportunity
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
Medium (15)
- mediumdns
Missing SPF record
No SPF TXT record found. Email spoofing is possible.
Add a TXT record with v=spf1 policy
- mediumdns
Missing DMARC record
No DMARC policy found at _dmarc subdomain.
Add a DMARC TXT record to prevent email spoofing
- mediumdns
No DKIM record found
None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.
Configure DKIM signing with your email provider and publish the public key in DNS
- mediumheaders
Missing content-security-policy
CSP header is missing. The site may be vulnerable to XSS attacks.
Add a Content-Security-Policy header to restrict resource loading
- mediumheaders
Missing x-content-type-options
X-Content-Type-Options is missing. MIME-sniffing attacks are possible.
Add X-Content-Type-Options: nosniff header
- mediumheaders
Missing x-frame-options
X-Frame-Options is missing. The site may be vulnerable to clickjacking.
Add X-Frame-Options: DENY or SAMEORIGIN header
- mediummeta
Missing og:image
No Open Graph image set. Social shares will lack a preview image.
Add og:image meta tag (1200x630px recommended)
- mediumsocial checker
Missing og:image
No social sharing image set — posts will lack visual appeal
Add og:image meta tag (1200x630px recommended)
- mediumreputation
No review platform links found
No links to Trustpilot, Google Business, TripAdvisor, Yelp, G2, Capterra, or Glassdoor detected on the homepage
Add links to your review profiles to build trust signals and improve local SEO
- mediumreputation
LocalBusiness missing "address"
LocalBusiness/Organization schema found but "address" is not set
Add "address" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "telephone"
LocalBusiness/Organization schema found but "telephone" is not set
Add "telephone" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "openingHours"
LocalBusiness/Organization schema found but "openingHours" is not set
Add "openingHours" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "geo"
LocalBusiness/Organization schema found but "geo" is not set
Add "geo" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "priceRange"
LocalBusiness/Organization schema found but "priceRange" is not set
Add "priceRange" to your LocalBusiness schema for better local search visibility
- mediumreputation
LocalBusiness missing "image"
LocalBusiness/Organization schema found but "image" is not set
Add "image" to your LocalBusiness schema for better local search visibility
Low (15)
- lowheaders
Missing referrer-policy
Referrer-Policy is not set. Full URLs may leak to third parties.
Add Referrer-Policy: strict-origin-when-cross-origin
- lowheaders
Missing permissions-policy
Permissions-Policy is missing.
Add Permissions-Policy to restrict browser feature access
- lowheaders
Missing Cache-Control header
No Cache-Control header — browser caching is undefined
Add Cache-Control with appropriate max-age for static and dynamic resources
- lowstructured data
Missing WebSite schema
No WebSite structured data found
Add WebSite schema with SearchAction for sitelinks search box
- lowsitemap
No lastmod dates
Sitemap URLs don't include lastmod timestamps
Add <lastmod> to help search engines prioritize crawling
- lowcontent
Some generic anchor text detected
1 internal link(s) use generic text: "Details"
Use descriptive anchor text instead of generic phrases like 'click here' or 'read more'
- lowcontent
Lazy images without dimensions
52 lazy-loaded images lack width/height — causes layout shift
Add width and height attributes to lazy-loaded images
- lowmobile
Unresponsive images
1 images lack srcset or responsive sizing
Use srcset and sizes attributes for responsive images
- lowrate limits
No rate limiting detected
No explicit rate-limit headers or 429 responses detected. Cloudflare WAF provides platform-level protection.
Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks
- lownews mentions
No press or news presence
No press pages found on the site and no external news mentions detected
Create a /news or /press page with company updates — this builds authority and earns links
- lowsocial checker
No social profile links
No links to social media profiles found on the homepage
Add links to your social media profiles for better brand visibility and authority signals
- lowbrand checker
No WebSite schema
No WebSite JSON-LD found
Add WebSite structured data for sitelinks search box in Google
- lowbrand checker
No web app manifest
No manifest.json linked — PWA features unavailable
Add a web app manifest for installability and brand customization
- lowpage experience
Popup elements detected
Found 1 popup/overlay element(s) — likely consent banners
Ensure popups don't cover main content excessively, especially on mobile
- lowreputation
Only 0 sameAs entries
Found 0 sameAs URLs across all JSON-LD entities — search engines use sameAs to verify brand identity
Add sameAs URLs for all your social profiles, Wikipedia page, and business directory listings (aim for 3+)
AI Fix Prompt
Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions
Fix all SEO issues found in the audit of hbcapital.nl.
Prioritize high-severity issues first, then medium. For each fix, make the actual code change — don't just describe what to do.
```json
{
"domain": "hbcapital.nl",
"scores": {
"overall": 93,
"performance": 0,
"seo": 93,
"accessibility": 100,
"bestPractices": 96,
"security": 88
},
"findings": [
{
"module": "dns",
"severity": "medium",
"title": "Missing SPF record",
"description": "No SPF TXT record found. Email spoofing is possible.",
"recommendation": "Add a TXT record with v=spf1 policy"
},
{
"module": "dns",
"severity": "medium",
"title": "Missing DMARC record",
"description": "No DMARC policy found at _dmarc subdomain.",
"recommendation": "Add a DMARC TXT record to prevent email spoofing"
},
{
"module": "dns",
"severity": "medium",
"title": "No DKIM record found",
"description": "None of the common DKIM selectors returned a valid key. Email authentication may be incomplete.",
"recommendation": "Configure DKIM signing with your email provider and publish the public key in DNS"
},
{
"module": "headers",
"severity": "high",
"title": "Missing strict-transport-security",
"description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
"recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing content-security-policy",
"description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
"recommendation": "Add a Content-Security-Policy header to restrict resource loading"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-content-type-options",
"description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
"recommendation": "Add X-Content-Type-Options: nosniff header"
},
{
"module": "headers",
"severity": "medium",
"title": "Missing x-frame-options",
"description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
"recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
},
{
"module": "meta",
"severity": "medium",
"title": "Missing og:image",
"description": "No Open Graph image set. Social shares will lack a preview image.",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "social-checker",
"severity": "medium",
"title": "Missing og:image",
"description": "No social sharing image set — posts will lack visual appeal",
"recommendation": "Add og:image meta tag (1200x630px recommended)"
},
{
"module": "reputation",
"severity": "medium",
"title": "No review platform links found",
"description": "No links to Trustpilot, Google Business, TripAdvisor, Yelp, G2, Capterra, or Glassdoor detected on the homepage",
"recommendation": "Add links to your review profiles to build trust signals and improve local SEO"
},
{
"module": "reputation",
"severity": "high",
"title": "Missing AggregateRating in schema",
"description": "Found Organization schema without AggregateRating — missing rich snippet opportunity",
"recommendation": "Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"address\"",
"description": "LocalBusiness/Organization schema found but \"address\" is not set",
"recommendation": "Add \"address\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"telephone\"",
"description": "LocalBusiness/Organization schema found but \"telephone\" is not set",
"recommendation": "Add \"telephone\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"openingHours\"",
"description": "LocalBusiness/Organization schema found but \"openingHours\" is not set",
"recommendation": "Add \"openingHours\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"geo\"",
"description": "LocalBusiness/Organization schema found but \"geo\" is not set",
"recommendation": "Add \"geo\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"priceRange\"",
"description": "LocalBusiness/Organization schema found but \"priceRange\" is not set",
"recommendation": "Add \"priceRange\" to your LocalBusiness schema for better local search visibility"
},
{
"module": "reputation",
"severity": "medium",
"title": "LocalBusiness missing \"image\"",
"description": "LocalBusiness/Organization schema found but \"image\" is not set",
"recommendation": "Add \"image\" to your LocalBusiness schema for better local search visibility"
}
]
}
```Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type
Local SEO Context
The Netherlands is one of Europe's most digitally mature markets with high mobile share.