Jagoran SEO Mataki na 3: Abun ciki & Tsari

Wannan shine Mataki na 3 na Jagoran SEO Mai Matakai 13. Tsarin abun ciki yana tantance ko shafinku suna zama a matsayin mai daraja ga bincike mai kyau — ko kuma su bace cikin köp.

Technical SEO (Mataki 1) yana sa shafinku ya zama mai juyawa. On-page optimization (Mataki 2) yana sa ya zama abin kallo. Amma ba tare da tsarin abun ciki ba, kuna wallafa cikin hargitsi. Google yana bayar da daraja ga shafuka da suka amsa tambayoyi na gaske fiye da shafuka masu gasa. Tsarin abun ciki shi ne yadda kuke tantance waɗannan tambayoyin, ku ƙirƙiri amsoshi masu inganci, kuma ku tsara su don Google ya fahimci ikonsa.

Bambancin tsakanin shafi tare da shafuka 50 na abun ciki na bazuwar da shafi tare da shafuka 50 da aka shirya a hankali yawanci yana da ninki 10 na zirga-zirga na dabi'a. Tsarin shi ne mai ƙara daraja.

Abinda Tsarin Abun Ciki ke Waje

Tsarin abun ciki don SEO yana rufe wurare 8:

Binciken Kalmomi — Ganowa abin da mutane suke bincika
Daidaitawar Niyyah Bincike — Fahimtar dalilin da yasa suke bincika
Duba Abun ciki — Kimanta abin da kuke da shi
Tarin Jigogi — Tsara abun ciki zuwa cibiyoyin iko
Tsarukan Abun Ciki — Zabar tsarin da ya dace ga kowane yanki
Shirin Abun Ciki — Tsara abin da za a ƙirƙira da lokacin
Sabuntawan Abun Ciki — Ci gaba da sabunta abun ciki wanda ke akwai
Nazarin Abun Ciki na Masu Gasa — Ganowa ratar da zaku iya cike

1. Binciken Kalmomi

Binciken kalmomi shine tushe na tsarin abun ciki. Idan ba tare da shi ba, kuna yi hasashe kan abin da za ku rubuta. Tare da shi, kuna gina shafuka don tambayoyin da suke da bukatu.

Hanyoyi 4 na kalma:

| Hanya | Ma'anarta | Me yasa yake da muhimmanci | |-----------|---------------|----------------| | Yawan Kallo | Kallon wata-wata | Yiwuwar zirga-zirga | | Wahala | Karfin gasa | Yiwuwar samun matsayi | | Niyyah | Dalilin da yasa masu amfani suke bincika wannan | Daidaito tsarin abun ciki | | CPC | Farashin talla per click | Alamar darajar kasuwanci |

Yadda ake samun kalmomi:

Kalmar tushe — Fara tare da sharuɗɗan samfurinku (misali, "software na gudanar da ayyuka")
Faɗaɗa dogon jeri — Ƙara gyare-gyare: "mafi kyau software na gudanar da ayyuka ga ƙungiyoyin nesa 2026"
Tambayoyi — "Yaya", "Menene", "Me yasa" (mai kyau ga abun rubutu)
Bincike masu alaƙa — "Mutane suma suna tambaya" na Google da "Bincike masu alaƙa"
Kalamun masu gasa — Abin da masu gasa ke samun matsayi akai wanda ku ba ku yi ba

Yawan ido da wahala alƙawura:

Yawan Kallo mai yawa + Wahala mai zama ƙananan = Zinariya (rare, kama nan take)
Yawan Kallo mai yawa + Wahala mai yawa = Manufa ta dogon lokaci (gina iko da farko)
Yawan Kallo ƙananan + Wahala ƙananan = Nasarorin sauri (tara da yawa daga cikin waɗannan)
Yawan Kallo ƙananan + Wahala mai yawa = Guji (mummunan ROI)

Nasara ta sauri: Fitar da tambayoyinku na Google Search Console (Ayyuka > Tambayoyi). Tsara ta hanyar kallo na ƙasa. Samu tambayoyi inda kuke bayyana a shafi na 2 (matsayi 11-20) tare da yawan kallo. Waɗannan sune mafi kyawun wuraren inganta abun ciki — kuna kusa da shafi na 1.

2. Daidaitawar Niyyah Bincike

Google yana rarraba kowace bincike zuwa rukuni na niyyah. Idan abun ciki ba ya dace da niyyar, ba zai samu matsayi ba — duk da kyawunsa.

Nau'in niyyah 4:

| Niyyah | Mai Amfani yana so ya... | Tsarin abun ciki | Misalin tambaya | |--------|-------------------|----------------|---------------| | Bayani | Koyi wani abu | Rahoton blog, jagora, yadda za a | "menene technical seo" | | Nawa | Nemi shafin da ya dace | Babban shafi, shafin alama | "langr seo login" | | Kasuwanci | Kwatanta zaɓuɓɓuka | Kwatanta, bita, jerin | "mafi kyawun kayan aikin seo 2026" | | Mu'amala | Saya ko shiga | Shafin samfur, farashi | "farashin shirin langr pro" |

Yadda ake tantance niyyah:

Yi bincike akan kalmar
Duba mafi kyawun sakamakon 5
Wane tsari suke? (rahoton blog, shafin samfur, jerin, bidiyo?)
Wane kallo suke dauka? (sabon shiga, mai zurfi, kwatanta?)
Daidaita wannan tsari da kallo — sa'annan yi kyakkyawan aiki

Misalin rashin daidaito:

Tambaya: "mafi kyawun takalman gudu"
Gaskiya: Shafi guda guda na samfur don takalmi guda (tsari na mu'amala don niyyar kasuwanci)
Daga: Labarin kwatanta wanda ke duba takalman 10+ tare da fa'ida/rauni

Nasara ta sauri: Duba shafukan ku 20 na farko a cikin Search Console. Ga kowane shafi, bincika kalmar asali sannan ku kwatanta tsarin shafinku da mafi kyawun sakamakon 3. Idan tsarin ku ba ya dace (misali, kun rubuta rahoton blog amma Google yana nuna shafukan samfur), ko dai sake tsara ko kuma ku mayar da hankalinku ga kalma daban.

3. Duba Abun ciki

Kafin ku ƙirƙiri sabbin abun ciki, ku duba abin da kuke da shi. Mafi yawancin shafuka suna da abun ciki wanda ya wuce lokaci, yana yin aiki sosai, yana gasar da kansu, ko ma ba a samun shi kwata-kwata.

Duba abun ciki a cikin kwantena 4:

| Kwanƙwaso | Ka'idoji | Aiki | |--------|----------|--------| | Ji | Yana samun daraja, yana jawo zirga-zirga | Kula, sabuntawa kadan | | Inganta | Shafi na 2, yawan kallo mai yawa, ƙananan CTR | Inganta suna, sabunta abun ciki | | Haɗa | Shafuka da yawa suna samun kalma guda | Hadawa cikin shafi mai ƙarfi guda | | Cire | Babu zirga-zirga, babu backlinks, ya wuce lokaci | 301 juyar ko ba a nuna |

Tsarin duba:

Fitar da duk URLs daga shafin ku ko hanzarta
Jawo bayanan zirga-zirga (GSC ko analytics) don kowanne URL
Duba matsayi (wacce kalmomi shafi kowane yake samun matsayi?)
Ganowa gasa (shafuka da yawa suna yaki don kalma guda)
Rarraba zuwa kwanƙwasa 4
Aiƙa a jere: Cire/Haɗa da farko, sa'annan Inganta, sannan ƙirƙiri sabo

Alamomin cin zarafi na abun ciki:

Shafuka guda biyu suna samun matsayi don kalma guda (matsayi mai juyawa)
Babu shafi yana samun matsayi cikin sama 5 (duka sun rauni)
Shafi A yana samun daraja sosai, sannan Shafi B an fitar da shi kuma duka sun sauka

Nasara ta sauri: Bincika site:yourdomain.com "keyword" a Google. Idan shafuka da yawa suna bayyana don kalma guda, kuna da cin zarafi. Haɗa su cikin shafi guda na ƙarshe kuma ku juyar da sauran 301.

4. Tarin Jigogi

Tarin jigogi yana tsara abun cikin ku cikin tsarin hub-da-fuskar. Shafin ginshiƙi yana rufe babban batu a cikin zurfin bayani, kuma shafukan tarin suna rufe takamaiman batutuwa cikin zurfi — duka suna haɗawa zuwa ginshiƙi.

Me yasa jigogi suke aiki:

Google yana kimanta iko akan batutuwan (shin kuna rufe wannan batu da kyau?)
Hanyoyin haɗin gwiwa tsakanin shafukan tarin suna watsawa alamu na dacewa
Masu amfani suna samun amsoshi masu zurfi ba tare da barin shafin ku ba
Kuna guje wa cin zarafi ta hanyar zane

Misalin tsarin tarin:

GINSHIKI: "Jagoran Cikakke don Aiki na Nesa" (kalma 3,000+)
├── TARIN: "Mafi Kyawun Kayan Aikin Tattaunawa na Bidiyo don Ƙungiyoyin Nesa"
├── TARIN: "Yadda Ake Tsara Ofishin Gida a Kasafin Kuɗi"
├── TARIN: "Mafi Kyawun Hanyoyin Sadarwa a Aikin Nesa"
├── TARIN: "Gudanar da Lokutan Aiki a Kungiyoyi Masu Rarraba"
├── TARIN: "Illolin Haraji na Aikin Nesa da ƙasar"
└── TARIN: "Kona Ma'aikatan Nesa: Jagora Mataki-zuwa-Mataki"

Ka'idojin tsarin jigogi masu tasiri:

Shafin ginshiƙi: babban batu, kalmomi 2,000-5,000, hanyoyi zuwa dukkan jigogi
Shafukan tarin: takamaiman batutuwa, kalmomi 1,000-2,500, haɗa baya zuwa ginshiƙi
Kowanne tarin yana nufin kalma guda (babu juyawa)
Hanyoyin haɗin gwiwa suna amfani da rubutun jirgi mai bayani (ba "danna anan" ba)
Sabunta ginshiƙi lokacin da sabbin jigogi suna ƙaruwa

Nasara ta sauri: Zaɓi sabis ɗin ku mafi muhimmanci ko samfur. Tsara tambayoyi 5-8 da abokan cinikin ku ke tambaya game da shi. Kowace tambaya tana zama shafin tarin. Ƙirƙiri shafin ginshiƙin da ke haɗa su tare.

5. Tsarukan Abun Ciki

Tambayoyi daban-daban suna buƙatar tsarukan abun ciki daban-daban. Amfani da tsarin ba daidai ba ga kalmar da ta dace yana ɓata ƙoƙari.

Tsarukan da suka fi inganci:

| Tsari | Mafi kyau don | Tsawon kowa | Misali | |--------|----------|----------------|---------| | Shafin ginshiƙi | Babban batutuwa | kalmomi 3,000-5,000 | "Jagoran Cikakke na SEO" | | Jagoran yadda za a yi | Tambayoyin tsarin | kalmomi 1,500-3,000 | "Yadda Ake Gyara Hanyoyin Da Suka Karye" | | Jerin | Tambayoyin "Mafi Kyawu" | kalmomi 2,000-4,000 | "Mafi Kyawun Kayan Aikin SEO a 2026" | | Kwatanta | Tambayoyin "vs" | kalmomi 1,500-2,500 | "Ahrefs vs Semrush" | | Ma'anar | Tambayoyin "Menene" | kalmomi 500-1,500 | "Menene Schema Markup?" | | Nazarin shari'a | Shaida/sakamakon | kalmomi 1,000-2,000 | "Yadda Muka Haɓaka Zirga-zirga 300%" | | Shafin FAQ | Tarin tambayoyi | kalmomi 1,000-2,000 | "FAQ na SEO: Tambayoyi 20 na Kowa" | | Nazarin bayanai | Bincike na asali | kalmomi 2,000-4,000 | "Mun Bincika 1M URLs..." |

Tsarin zaɓin tsari:

Bincika kalmar da kuke niyyar
Lura da tsarin mafi kyawun sakamakon 3
Yi amfani da wannan tsarin (Google ya riga ya gwada abin da masu amfani suke so)
Ƙara wani abu wanda mafi kyawun 3 ba su da shi (bayanai, hotuna, sabuntawa, zurfi)

Nasara ta sauri: Nemi mafi kyawun jerin hoton gasa (misali, "Mafi Kyawun X 7"). Ƙirƙiri mafi ingancin sigar ("Mafi Kyawun X 12") tare da sabbin bayanai, ingantattun hotuna, da ƙarin shawarwari masu aiki.

6. Shirin Abun Ciki

Takalma shafin abun ciki yana hana wallafe-wallafe na bazuwar kuma yana tabbatar da kuna gina iko cikin tsarin. Idan ba tare da tsari ba, za ku rubuta abin da yayi sauƙi, ba abin da ke cikin dabaru ba.

Tsarin shirin:

Tarin taswira — Ganowa 3-5 tarin jigogi don wata
Kalmomin fifiko — Ba da 1-2 kalmomi na niyya ga kowane yanki
Tsarin wallafa — Tsara jadawalin mai dorewa (1-2 a cikin mako yana da kyau ga mafi yawan)
Lokacin hutu — Tsara abun ciki kwanaki 60-90 kafin hutun bincike
Tsarin sabuntawa — Tsara sabuntawa ga abun ciki na yanzu a kowane kwata

Matrix na fifikon abun ciki:

| | Ƙaramin ƙoƙari | Babban ƙoƙari | |---|---|---| | Babban tasiri | Yi da farko | Tsara na gaba | | Ƙananan tasiri | Cike ratar | Kiyaye ko jinkirta |

Misalin shirin hutu:

Janairu: Tsara "mafi kyawun X 2026" abun ciki (yana zuwa sama a Fabrairu-Marisu)
Maris: Ƙirƙiri abun ciki na hutu (yana zuwa sama Yuni-Agusta)
Satumba: Tsara abun ciki na hutun/kwanakin ƙarshe (yana zuwa sama Nuwamba-Disamba)
Shekara duka: Jagororin da ba su da lokaci da yadda za a yi (zirga-zirga mai dindindin)

Nasara ta sauri: Duba bayananka na Google Trends don kalmomin ku 5 masu tasiri. Tantance lokacin da suke zuwa sama. Ƙirƙiri ko sabunta abun ciki kwanaki 60-90 kafin sama (Google yana buƙatar lokaci don daraja sabon abun ciki).

7. Sabuntawar Abun Ciki

Google yana amfani da sabuntawa a matsayin alamar daraja ga tambayoyi da yawa. Abun ciki mai wucewa yana raguwa a cikin daraja. Akai-akai sabuntaccen abun ciki yana cike da kaman da haɓaka matsayi.

Alamomin sabuntawa na abun ciki:

Ranar gyara shafi (rana an gyara a cikin tsarin)
Sabbin sassa ko sakin layi da aka ƙara
An sabunta ƙididdiga, bayanan, ko ambaton shekarar
Sabbin hanyoyin haɗin gwiwa zuwa sabbin abun ciki
Alamu na haɗin mai amfani (ƙarfin zubar da mai amfani, lokaci a shafi)

Abinda za a sabunta:

Ƙididdiga da bayanai (maye gurbin bayanan 2024 da 2026)
Shawarwari kan kayan aikin (duba idan kayan aikin suna ci gaba da wanzuwa da sunan su)
Hotuna da hotuna (tsarin da ya wuce wa yana zamewa ba daidai ba)
Hanyoyin haɗin gwiwa (duk na ciki da waje)
Bayanin da ya bace (sabbin abubuwa a cikin batu tun lokacin buga)

Yawan sabuntawa da nau'in abun ciki:

| Nau'in abun ciki | Yawan sabuntawa | Alamar fifiko | |--------------|------------------|-----------------| | Jerin "Mafi Kyawu" | Kowane watanni 3-6 | Kayan aiki sun canza, farashi sun canza | | Rubuce-rubuce na ƙididdiga | Shekara-shekara | Bayanai suna zama tsofaffi | | Jagoran yadda za a yi | Kowane watanni 6-12 | Tsarin yana canzawa | | Ma'anoni | Wani lokaci | Muna tsaye sai fila ta canza | | Labarai/ abubuwa | Kada (haɗa lokuta) | Kyawawan adadi |

Nasara ta sauri: Nemi shafukan ku 10 masu zurfi. Duba shekarar da aka buga. Kowanne shafi yana nuna "2024" ko da farko a cikin suna ko abun ciki ya kamata a sabunta nan take — wannan yana yiwuwa yana rasa daraja ga masu gasa masu sabuntawa.

8. Nazarin Abun Ciki na Masu Gasa

Masu gasa ku sun riga sun yi binciken kalmomi a gare ku — ta hanyar wallafa abun ciki. Nazarin abin da suke samun matsayi yana bayyana damar da kuke rasa.

Nazarin ratar abun ciki na masu gasa:

Ganowa 3-5 masu gasa kai tsaye (shafuka suna samun matsayi don kalmomin da kuke niyya)
Fitar da shafukansu mafi kyawun (kayayyaki kamar Ahrefs, Semrush, ko GSC)
Rarraba abun ciki na su bisa tarin jigo
Samu batutuwa da suke rufe waɗanda ku ba ku rufe ba (ratayen)
Samu batutuwa masu haɗin kai da kuke rufe inda suke samun matsayi mafi kyau (damar inganta)
Samu batutuwa inda ba ku rufe ba (damar teku mai kyau)

Abinda za ku nema:

Batutuwa da suke samun matsayi da ku ba ku rufe ba
Tsarukan abun ciki da suke amfani da su da ku ba ku gwada ba
Tambayoyi da suke amsa da ku ku ka yi watsi da su
Jigo da suka gina da ku ba ku samuwa
Kalmomin da suke samun #1-3 da ku kuna samun #6-20 (za ku iya zarce ta hanyar abun ciki mai kyau)

Mako na gasa:

Mafi cikakke — Rufe takamaiman batutuwa da suka tsallake
Mafi sabo — Haɗa bayanan 2026 da suka rasa
Mafi amfani — Ba da shaci, jerin dubawa, misalai
Mafi kyau tsari — Yi amfani da taken, tebur, hotuna da suka tsallake
Bayanai na asali — Haɗa bincike ko nazari da ba su iya kwatanta ba

Nasara ta sauri: Zaɓi babban mai gasa. Nemi babban sakamakonsu 5 da ba su da tafiya (yi amfani da kayan ko duba shafinsu). Don kowanne, tambayi: "Shin zan iya ƙirƙirar wani abu 2x kyawawa?" Idan haka ne ga kowanne daga ciki, wannan shine aikin ku na gaba.

Jerin Duba Tsarin Abun Ciki

Kafin wallafa duk sabbin abun ciki:

[ ] Kalmomin da aka saita (yawa, wahala, niyyar an duba)
[ ] An daidaita niyyar bincike (tsarin ya dace da mafi kyawun sakamakon SERP)
[ ] Babu cin zarafi (babu shafin da yake nufin kalma guda daya)
[ ] An zama cikin tarin jigo (hanyoyin haɗin gwiwa zuwa ginshiƙi, ginshiƙi yana haɗawa da baya)
[ ] An zabi tsarin da ya dace (yadda za a yi, jerin, kwatanta, da sauransu)
[ ] Ya fi inganci fiye da mafi kyawun masu gasa 3 (zurfi fiye, sabo, mafi amfani)
[ ] An ƙara hanyoyin haɗi na ciki (2-5 hanyoyin haɗin ciki masu dacewa)
[ ] An tsara sabuntawar abun ciki (shirin sabuntawa an tsarawa)
[ ] An inganta metadata (sunan taken, bayanin meta, OG tags)
[ ] An ƙara tsari na schema (Littafi, FAQ, Yadda za a wajen da ya dace)

Yadda LANGR ke Duba Abun Cikin Ku

MODULE na nazarin abun ciki na LANGR yana kimanta:

Yawan kalmomi da zurfi — Alamu na abun ciki mai rauni (kasa da kalmomi 300)
Tsarin taken — Rashin H1, skip ɗin matakai, amfani da kalmomi
Yawan hanyoyin haɗi na ciki — Shafuka marasa sansani ba tare da hanyoyin shiga ba
Sabuntawar abun ciki — Ranar canza ƙarshe, tsofaffin shekaru
Ruwan abubuwa — Shafuka da ke da ayarin rubutu
Ingantawar hoto — Rashin alamar alt, hotuna masu girma
Matsayin karatu — Matsalolin da suka dace da masu sauraro

Yi amfani da dubawa kyauta don ganin ainihin inda akwai ratar abun ciki.

Kuskuren Tsarin Abun Ciki Na Al'ada (A Tsarin Tasiri)

Babu binciken kalmomi — Rubuta akan abin da kuke so, ba abin da masu amfani suke bincike ba
Matsala niyyah — Rahoton blog don kalma na mu'amala (ko akasin haka)
Cin zarafi na abun ciki — Shafuka da yawa suna yaki da kalma guda
Babu haɗin gwiwa na ciki — Shafuka marasa sansani waɗanda Google ba zai iya gano ba
Abun ciki mai rauni — Shafuka ƙasa da kalmomi 300 da ba su da asalin ƙima
Kada a sabunta — "Mafi Kyawun Kayan Aiki 2023" har yanzu yana jiya cikin 2026
Babu tarin jigogi — Abun ciki da aka yayyafa ba tare da sigina na iya ba
Kiyaye masu gasa — Rasa ratar da suka riga sun bayyana

Menene Hanya?

Mataki na 4: Ginshikin gwiwa & Hanyoyin haɗin gwiwa — Yadda za a gina iko ta hanyar haɗin kai: nazarin bayanan gwiwa, gina hanyoyin haɗin gwiwa da aka karye, hanyoyin haɗin gwiwa, da dabarun tura.

Wannan jagorar tana cikin jerin matakai 13 na LANGR. Yi nazari kyauta don ganin inda shafin ku ke tsaye a dukkan fannoni 13.

Jagoran SEO Mataki na 3: Abun ciki & Tsari — Kirkirar Abun Ciki Da Gaske Yake Zama Mai Daraja