Jagorar SEO Mataki na 1: SEO na Fasaha — Tushe na Kowanne Shafin Yanar Gizo Mai Daraja
Jagorar SEO Mataki na 1: SEO na Fasaha
Wannan shine Mataki na 1 daga Jagorar SEO mai matakai 13. SEO na fasaha shine tushe — ba tare da shi ba, kowanne yawan abun ciki ko bayanai baya zai taimaka.
SEO na fasaha yana rufe duk abin da ke faruwa tsakanin mai bincike da kuma sabar ka. Idan ba za a iya samun shafinka, hawa shi, ko kuma a gabatar da shi yadda ya kamata ba, to, ba ya wanzu a cikin sakamakon bincike. Kawai haka.
Labari mai kyau: mafi yawan matsalolin SEO na fasaha ana iya gyarawa a cikin awanni kaɗan, kuma idan an gyara, suna kasancewa gyare-gyare na dindindin. Ba kamar abun ciki ko bayanai da ke bukatar ci gaba da aiki ba, SEO na fasaha yana bukatar jarin lokaci guda tare da dawo da dindindin.
Abubuwan da SEO na Fasaha ke Rufe
SEO na fasaha yana rufe yankuna 8 masu mahimmanci. Rauni a cikin kowanne yanki na iya jefa dukkanin matsayin ka cikin hadari:
- Tsarin DNS — Shin injunan bincike na iya warware sunan yankinka?
- SSL / HTTPS — Shin haɗin yana da tsaro?
- Robots.txt — Shin kana katse shafuka ba tare da son kai ba?
- XML Sitemap — Shin masu hawa sun san abin da za a lissafa?
- HTTP Headers — Shin sabarka tana aikawa da sanarwa madaidaici?
- Saurin Shafi — Shin shafinka yana hawa da sauri?
- Crawlability — Shin bots na iya kewayawa cikin hanyoyin haɗinka na ciki?
- Bayanan Tsari — Shin Google na fahimtar abun cikin ka?
1. Tsarin DNS
Tsarin DNS naka shine abin da mai bincike ke fuskanta na farko. Matsaloli a nan ba su bayyana ga yawancin masu amfani amma suna da tasiri mai girma ga SEO.
Abin da za a duba:
- Sunan yankinka yana warware zuwa adireshin IP madaidaici
- Duka
www.yourdomain.comdayourdomain.comsuna aiki (kuma dayansu na nuna ga dayan) - Sunnar AAAA tana nan idan kana goyon bayan IPv6
- Yaƙin DNS yana da daidaito a cikin sabobin sunan
- Babu sassan CNAME da ke nuna ga sabis marasa amfani
Nasara mai sauri: Ka saita kai tsaye 301 na dindindin daga ɗaya nau'in (www ko non-www) zuwa dayan. Rashin daidaito a nan yana rabawa ikon yankinka kashi biyu.
2. SSL / HTTPS
HTTPS ya kasance wani muhimmin abu tun daga 2014. A cikin 2026, rashin samun sa yana nufin ka rasa cancanta.
Abin da za a duba:
- Takardar shaida ta SSL tana inganta kuma ba ta ƙare ba
- Takardar shaida tana rufe dukkan subdomains da kake amfani da su
- Babu abun cikin haɗaka (ƙarin HTTP a shafukan HTTPS)
- HSTS header yana daidaita (
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload) - HTTP yana kai tsaye ga HTTPS (301, ba 302 ba)
Nasara mai sauri: Mafi yawancin masu ba da sabis suna bayar da SSL kyauta ta hanyar Let's Encrypt. Idan har yanzu kana kan HTTP, wannan shine prioriti na ka #1 — yana ɗaukar minti 10 kuma yana inganta dukkanin lissafi da amannar mai amfani cikin sauri.
3. Robots.txt
Fayil ɗin robots.txt naka yana gaya wa masu hawa abin da zasu iya da abin da ba zasu iya samun dama ba. Layin da aka saita ba daidai ba kaɗan yana iya cire dukkan shafinka daga jerin.
Abin da za a duba:
- Fayil yana wanzu a
yourdomain.com/robots.txt - Bai katse muhimman shafuka ba (
Disallow: /yana katse dukkan komai) - CSS, JavaScript, da hotuna suna samuwa ga Googlebot
- An ambaci URL na sitemap (
Sitemap: https://yourdomain.com/sitemap.xml) - Babu umarnin
Crawl-delaymarasa amfani
Nasara mai sauri: Gwada robots.txt naka a cikin Google Search Console → Saituna → mai gwajin robots.txt. Yawancin shafuka suna katse /assets/ ko /static/ directory, suna hana Googlebot daga gabatar da shafin yadda ya kamata.
4. XML Sitemap
Sitemap naka shine taswirar hanya ga injunan bincike. Ba tare da shi ba, masu hawa suna dogara ne akan bin hanyoyi kawai — wanda ya sa shafukan daba'a ba a gan su.
Abin da za a duba:
- Sitemap yana wanzu a
/sitemap.xml - Duk muhimman shafuka suna cikin
- URLs suna daidai da URLs naka na canonical (iri ɗaya tare da protocol, iri ɗaya tare da nau'in yankin)
- Babu URLs da ke dawo da 404 ko jujjuya
- An ambaci sitemap a cikin robots.txt
- An mika zuwa Google Search Console
Nasara mai sauri: Cire kowanne URLs daga sitemap naka da ba su dawo da kudi mai kyau status 200 ba. Hada URLs marasa lafiya yana wvrnas da kasafin hawa naka da aika sakon rashin inganci.
5. HTTP Headers
Headers na martani na sabarka suna isar da muhimmin bayani ga injunan bincike. Rashin ko kuma ba daidai ba headers yana haifar da matsalolin lissafi masu sauki.
Headers masu mahimmanci da za a saita:
- Content-Security-Policy (CSP) — Yana hana hare-haren XSS, yana bayyana tsaro
- X-Content-Type-Options: nosniff — Yana hana MIME sniffing
- X-Frame-Options: SAMEORIGIN — Yana hana clickjacking
- Referrer-Policy — Yana kula da abin da bayanan mai tura yana aika
- Permissions-Policy — Yana dakatar da APIs da suka gaza na mai binciken
- Cache-Control — Daidaitaccen ajiyar bayanai yana inganta alamomin aiki
Nasara mai sauri: Kara X-Content-Type-Options: nosniff da X-Frame-Options: SAMEORIGIN zuwa tsarin sabar ka. Wadannan headers guda biyu suna daukar seconds 30 don ƙara kuma suna magance abubuwan tsaro na gama gari.
6. Saurin Shafi
Core Web Vitals (LCP, CLS, INP) an tabbatar da su a matsayin mahimman abubuwan lissafi. Shafuka masu jinkiri suna samun ƙarancin lissafi da kuma yawan ficewar masu amfani.
Abin da za a duba:
- Largest Contentful Paint (LCP) ƙasa da sekondi 2.5
- Cumulative Layout Shift (CLS) ƙasa da 0.1
- Interaction to Next Paint (INP) ƙasa da 200ms
- Lokacin martani na sabar (TTFB) ƙasa da 800ms
- Hotuna suna da kyau kuma suna amfani da sabbin tsarukan (WebP, AVIF)
- JavaScript baya hana gabatar da shafin
Nasara mai sauri: Rage girman hotunanka. Mafi yawan shafuka suna ba da hotuna masu girma 3-5x fiye da yadda ake bukata. Canja zuwa WebP yawanci yana rage girman fayil din da kashi 30-50% ba tare da asarar inganci mai bayyane ba.
7. Crawlability
Injunan bincike suna gano shafuka ta hanyar bin hanyoyi. Idan tsarin haɗin ka na ciki yana da ƙarƙashin ƙasa, shafuka masu mahimmanci ba zasu samu a lissafi ba.
Abin da za a duba:
- Babu shafuka marasa gida (shafuka da ke da zero hanyoyin haɗin ciki)
- Babu shafuka masu zurfi da ke bukatar danna sama da 4 daga shafin farko
- Babu jujjuya jujjuyawa (A → B → C — yakamata A → C kai tsaye)
- Babu hanyoyin haɗin ciki da suka karya (404 martani)
- Tsarin shafin da ya dace tare da tsari mai bayyana
- Jagorar breadcrumbs don abun ciki mai zurfi
Nasara mai sauri: Gyara duk hanyoyin haɗin ciki da suka karya. Yi amfani da kayan aikin hawa don samo su — ko kuma gudanar da bincike kyauta wanda ke duba duk hanyoyin haɗin ciki kai tsaye.
8. Bayanan Tsari
Bayanan tsarin (Schema.org markup) suna taimaka wa Google fayyace abin da shafukan ka ke magana akai kuma suna ba da damar sakamakon mai inganci a cikin bincike.
Abin da za a duba:
- Tsarin ƙungiya a kan shafin farko
- Tsarin BreadcrumbList don hanyoyin kewayowa
- Tsarin Articles/BlogPosting don abun cikin blog
- Tsarin samfur don shafukan e-commerce
- Tsarin FAQ don tambayoyin da aka fi yi
- Tsarin LocalBusiness don wuraren zahiri
- Babu kurakurai a cikin Gwajin Sakamakon Mai Inganci na Google
Nasara mai sauri: Kara Tsarin ƙungiya zuwa shafin farko naka tare da sunanka, tambarin ka, da kuma bayanan ka na zamantakewa. Wannan shine tsarin bayanan da ya fi tasiri kuma yana ɗaukar minti 5 don aiwatarwa.
Yadda Ake Bincika SEO na Fasaha
Zaka iya duba dukkan yankuna 8 da hannu ta amfani da kayan aikin daban-daban, ko gudanar da binciken atomatik wanda ke rufe su duka a lokaci guda. Binciken mai zurfi yawanci yana duba abubuwa fiye da 290 a cikin waɗannan rukunan.
Hanyoyin da aka ba da shawara:
- Gudanar da binciken atomatik don gano dukkan matsalolin a lokaci guda
- Fara gyara bisa tsanani (muhimmi → gargadi → bayani)
- Gyara abubuwan da suka fi tasiri farko (yawanci SSL, robots.txt, da saurin shafi)
- Sake duba bayan gyara don tabbatar da cewa an warware su
- Saita kulawa don kama sabbin matsalolin kai tsaye
Menene Gaba?
SEO na fasaha shine Mataki na 1 saboda shine tushe. Da zarar tsarin ka na fasaha yana da kwanciyar hankali, kana shirye don Mataki na 2: A kan Shafi / Meta Tags — inganta abun cikin da injunan bincike ke nuna a sakamakon.
Karanta cikakken jagora mai matakai 11 →
Wannan jagorar na daga cikin jerin matakai 13 na SEO na LANGR. Fara da binciken kyauta don ganin inda shafinka ke tsaye a dukkanin bangarorin 13.