Meta Tags da SEO — Abinda Google ke Duba
Menene Meta Tags?
Meta tags abubuwa ne na HTML a cikin sashen na shafinka da ke sanar da injin bincike da binciken yanar gizo game da abun cikin shafin. Ba za ka iya ganin su a cikin shafin kansu ba, amma suna da matuƙar muhimmanci don yadda shafinka yake bayyana a cikin sakamakon binciken Google.
Mafi mahimmanci guda biyu don SEO sune title tag da meta description. Tare suna samar da "katin kasuwanci" naka a cikin sakamakon binciken — kuma suna tantance ko mutane za su danna kai ko abokin hamayyar ka.
Title Tag — Mafi Muhimmancin Meta Tag
Title tag shine bulu, clickable taken a cikin sakamakon binciken. Shi ne mafi karfi a kan shafin SEO factor da zaka iya sarrafa.
Yadda Ake Rubuta Kyakkyawan Title Tag
Tsawo: Ka kiyaye shi a ƙarƙashin haruffa 60. Google yana yanke taken da suka fi tsawo da "...".
Kalmar farko: Saita kalmar ka ta farko a farkon. Google yana ba ta ƙarin muhimmanci a can.
Na Musamman per page: Kowane shafi akan shafinka yakamata ya samu nasu title. Duplicate titles suna tada hankali ga Google da baƙi ka.
Tsanani: Taken ya kamata ya sa mutane su so su danna. Yi amfani da lambobi, tambayoyi, ko alƙawura.
Misalan
- Maru:
Home — Kamfanin Na - Mai kyau:
SEO Agency London — Bayyanar Da Ke Girma | Kamfanin Na - Maru:
Products - Mai kyau:
Abincin Kare na Halitta — Jirgin Kai Kyauta daga £30 | DogShop
Meta Description — Kasuwancin Ka
Meta description shine rubutun launin toka da ke ƙasa da taken a cikin sakamakon binciken. Google baya amfani da shi a matsayin mahimmancin daukar hoto kai tsaye, amma yana da tasiri sosai akan yawan danna (CTR) naka — kuma CTR yana shafar matsayin ka.
Yadda Ake Rubuta Kyakkyawan Meta Description
Tsawo: 120-155 haruffa. Kadan yana kawar da isasshen bayani, mai yawa yana tsallake.
Mai jan hankali: Yi amfani da harshe mai aiki. "Koyi yadda...", "Samun kyauta...", "Kwatanta..."
Haɗa kalmar: Google yana jaddada kalmomin a cikin bayanai, yana ƙara bayyanar.
Na Musamman per page: Kamar yadda title, kowane shafi yakamata ya samu nasu description.
Misalan
- Maru:
Mu kamfani ne da ke gudanar da abubuwa da yawa. Tuntuɓi mu don karin bayani. - Mai kyau:
Kyauta SEO audit na shafinka cikin dakika 60. Duba matsayinka, manyan matsaloli da shawarwarin ingantawa masu gamsarwa. Ba a buƙatar asusu.
Open Graph Tags — Kafofin Sadarwa
Idan wani ya raba hanyar haɗin ka akan Facebook, LinkedIn, ko X (Twitter), dandamalin yana amfani da Open Graph tags don tantance abin da za a nuna:
og:title— Taken a cikin katin rabawaog:description— Bayaniog:image— Hoto (1200×630 px yana da kyau)og:type— Nau'in abun ciki (labari, shafin yanar gizo, samfur)
Ba tare da waɗannan tags ba, dandamali yana zaɓar kansa — yawancin lokacin tare da sakamakon mara kyau. Yi amfani da su don sarrafa yadda abubuwan ka suka bayyana.
Canonical Tag — Guji Abun Ciki Mai Duplicated
Canonical tag yana sanar da Google wace sigar shafi ce "ta hukuma". Yana da mahimmanci idan:
- Kana da abun ciki ɗaya tare da hanyoyi da yawa
- Kana da sigar wayar hannu da ta tebur
- Kana amfani da URL parameters (filters, sorting, da sauransu)
<link rel="canonical" href="https://yourdomain.com/products" />Ba tare da canonical tag ba, kuna haɗarin Google ya raba hakkokin haɗin ku tsakanin sigar shafin da yawa.
Robots Meta Tag — Sarrafa Indexing
Robots meta tag yana sarrafa ko Google zai iya yin indexing da bin hanyoyin haɗin a cikin shafi na musamman:
index, follow— na al'ada. Google yana yin indexing shafin da kuma bin hanyoyin haɗin.noindex, follow— Google baya yin indexing shafin amma yana bin hanyoyin haɗin.noindex, nofollow— Google baya yin indexing ko bin hanyoyin haɗin.
Yi amfani da noindex akan shafukan da bai kamata su bayyana a cikin sakamakon binciken ba — shafin shiga, shafin gode, shafukan gudanarwa na ciki.
Hreflang Tag — Shafukan Mutane da yawa
Shafinka yana samuwa a cikin harsuna da yawa? Hreflang tags suna sanar da Google wace nau'in harshe ke akwai:
<link rel="alternate" hreflang="da" href="https://yourdomain.com/da/page" />
<link rel="alternate" hreflang="en" href="https://yourdomain.com/en/page" />Wannan yana tabbatar da cewa masu amfani da Danish suna ganin sigar Danish a cikin sakamakon binciken, da masu amfani da Turanci suna ganin sigar Turanci.
Kurakuran Meta Tag 5 Masu Yawa
- Rashin title tags — Shafuka ba tare da kowanne taken ba. Google yana zato — yawanci ba da kyau.
- Duplicate titles — Shafuka da yawa tare da iri ɗaya title. Google ba zai iya bambance su ba.
- Meta descriptions masu tsawo — Sun tsallake kuma suna bayyana a matsayin marasa ƙwarewa.
- Rashin OG tags — Bayani mara kyau lokacin da hanyar haɗin ku aka raba a kan kafofin watsa labarai.
- Canonical ba daidai ba — Canonical yana nuni da shafi daban da wanda aka nufa.
Duba Meta Tags Dinka
Za ka iya duba meta tags da hannu ta hanyar danna dama akan shafi da zaɓin "Duba asalin", amma yana ɗaukar lokaci mai yawa kuma yana da sauƙin rasa kuskure.
Auditing SEO mai sarrafa yana duba dukkan shafukan ka kuma yana bayar da rahoto akan meta tags da suka ragu, duplicated, ko masu tsawo — cikin seconds. Gwada shi kyauta.