Me Ya Sa Masu Fitar da Kayayyaki na Rasha Ke Bukatar Google SEO, Ba Yandex Kaɗai Ba
Me Ya Sa Masu Fitar da Kayayyaki na Rasha Ke Bukatar Google SEO, Ba Yandex Kaɗai Ba
Kayayyakin ku sun riga sunyi sayarwa a kasashen waje. Amma shin shafin yanar gizon ku ma? Idan kuna mai da hankali ne kawai ga Yandex, kuna rasa 92% na zirga-zirgar bincike na duniya.
Yandex vs Google: Duniya Biyu Masu Banbanci
Yawancin kamfanonin Rasha suna zuba jari mai yawa a SEO — amma kusan kawai don Yandex. Ga kasuwar cikin gida, wannan yana da ma'ana: Yandex na riƙe kimanin 60% na zirga-zirgar bincike a Rasha.
Amma da zarar abokan cinikin ku suna wajen Rasha, hoton ya canza sosai:
- Google na riƙe 92% na rabo kasuwar bincike ta duniya
- Masu saye a Turai, Arewacin Amurka, da Asiya suna amfani da Google kusan kawai
- Hanyoyin musamman na Yandex (IKS, yankin, shafukan Turbo) ba su aiki a Google
- Tsarin Google yana darajar alamomi daban-daban: sauri shafin, kwarewar hannu, bayanan tsari, ingancin bayanan haɗi
A taƙaice: idan kuna son sayar da kayayyaki ga masu saye na kasa da kasa, kuna buƙatar Google SEO, ba kawai Yandex ba.
Inda Google Ya Yi Nasara Kan Yandex
| Kasuwa | Google | Yandex | |--------|--------|--------| | Rasha | ~35-40% | ~55-60% | | Turai (EU) | ~93% | <1% | | CIS (Kazakhstan, Uzbekistan) | ~55-65% | ~30-40% | | Turkiyya | ~95% | <1% | | Gabas ta Tsakiya | ~97% | <1% | | Duniya | ~92% | <1% |
Ko a ƙasashen CIS, Google na tsunduma Yandex. Ga masu fitar da kayayyaki, Google shine hanya bakwai don samun abokan ciniki na ƙasa da ƙasa.
5 Kuskure na Google SEO da Aka Fi Yi a Shafukan Yanar Gizo na Rasha
Mun duba dubban shafukan yanar gizo na masu fitar da kayayyaki na Rasha tare da amfani da gwajin LANGR na 290. Ga manyan matsalolin:
1. Abun Cikin Rasha Kawai Ba Tare da Hreflang Ba
Yawan kamfanonin Rasha suna da nau'in Rasha da Turanci, amma ba sa amfani da alamar hreflang. Sakamakon: Google ba ya san wacce nau'i zai nuna wa wace ƙasa.
Magani: Kara alamar hreflang mai kyau ga kowace nau'in yare. Mai duba i18n na LANGR yana gano wannan kai tsaye.
2. Lokutan Loda Jinkiri Saboda Hosting na Rasha
Shafuka da aka ɗora a kan sabar Rasha tare da CDNs na yankin suna loda ƙwarai jinkiri ga masu amfani na Turai — yawanci suna wucewa 8 seconds.
Magani: Yi amfani da CDN na duniya kamar Cloudflare, ko kuma tsara sabar gefen kusa da kasuwannin da ake nufi. LANGR yana auna ainihin lokacin lodawa daga wuraren Turai.
3. Meta Tags Marasa Inganci ko Ba Su Cika Ba
Yawancin shafukan yanar gizo na fitar da kayayyaki na Rasha suna da manyan alamu, waɗanda aka cika da kalmomin maɓalli, ko kuma suna da taken da bayanan Rasha kawai — ko da suna nufin masu saye masu magana da Turanci.
Magani: Ƙirƙiri takardun meta na musamman da bayyana a cikin harshe na kowace kasuwa da aka nufa.
4. Babu Bayanai Masu Tsari (Schema Markup)
Ba tare da bayanai masu tsari ba, kuna rasa damar bayyana a matsayin Rich Snippets a cikin sakamakon bincike. Manyan nau'in da suka kamata ga masu fitar da kayayyaki: Samfur, Ƙungiya, FAQ, BreadcrumbList.
Magani: Kara bayanan tsari na JSON-LD. Module na bayanan tsari na LANGR yana nuna daidai abin da aka rasa.
5. Kwarewar hannu Mara Inganci
Google yana amfani da Mobile-First Indexing. Matsaloli na gama-gari: rubutu ya yi ƙanƙanta, maɓallin suna kusa sosai, gungumen kwance, abun ciki na hana shiga.
Magani: Tabbatar da cikakken amfani da hannu. Gwajin mai karɓa na LANGR yana gwada kan hannu, kwamfutar hannu, da tebur.
Me Ya Sa Google SEO Yake da Muhimmanci ga Masu Fitar da Kayayyaki na Rasha
Abokan Hamayya Sun Rungumi Zuba Jari
Yawancin kamfanonin Rasha suna zuba jari a Google SEO. Idan abokan hamayyaku suna samun nasara yayin da shafin ku ba a iya samun sa ba, kuna ba su abokan ciniki.
Masu Saye na B2B Na Bincike a Google
Masu saye na B2B na Turai da Amurka suna fara binciken masu kaya a Google, suna amfani da kalmomi kamar "Rasha [samfur] mai ƙera" ko "[samfur] mai kaya wholesale."
Yandex Ba Ya Aiki A Wajen ƙasar
Yandex kayan aiki ne na cikin gida. A wajen Rasha da wasu sassan CIS, babu wanda ke amfani da shi. Duk zuba jarin ku na Yandex SEO (IKS, yankin, Yandex.Directory) ba su bayar da duk wani sakamako a cikin ƙasa da ƙasa ba.
LANGR: Kyauta Google SEO Audit Tool
LANGR tana bayar da duba SEO kyauta daga farko — babu rajista ko katin kiredit da ake buƙata:
- Kunna URL ɗin ku → langr.org/audit
- Samu rahoton cikakke cikin har zuwa daƙiƙa 60 — 290 duba, 6 maki
- Samu shawarwarin gyara da aka fifita — an jera ta tasiri
- Kwafi umarnin gyara na AI — liƙa cikin ChatGPT ko Claude don gyaran mataki na lamba
Abin Da Muke Duba
Modules 29 na duba suna rufe: Technical SEO, On-Page SEO, Ingancin Abun Ciki, Tsaro, Ayyuka, tabbatar da harshe da yawa, da kuma ƙwarewar hannu.
Nazarin Harka: Tafiyar Google SEO na .ru Domain
Wani mai ƙera kayan masarufi daga Yekaterinburg, wanda LANGR ta duba:
- Maki na farko: 42/100
- Babban matsaloli: Babu hreflang, 6.5s lokacin lodawa daga Jamus, babu bayanan tsari, maɓallan hannu ƙanƙanta, babu SSL
- Maki bayan gyare-gyare: 81/100
- Ayyuka: Cloudflare CDN (1.9s lodawa), alamar hreflang, schema Samfur/Ƙungiya, takardar shaida ta SSL, gyaran hannu
Sakamako: Cikin watanni 4, zirga-zirgar Google ta hanyar organik ta ƙaru da kashi 280%.
Matakai Na Gaba
Kyauta, babu rajista. Duba yadda shafin yanar gizon ku ke aiki a cikin binciken Google, tare da shawarwarin takamaiman.
Koyi game da farashi: shafin farashi. Koyi game da AI SEO: jagoran AI SEO.
LANGR SEO — Kyauta SEO audit tool, harsuna 81, rufin duniya.