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EcommerceB2C

SEO Report: straluma.nl

Generated 10 de maio de 2026 ยท 37 findings ยท 7.0s

89
report.overallScore
92
seo
89
security
0
performance
84
accessibility
87
Best Practices

Ecommerce and commercial websites have unique SEO challenges โ€” product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Average Ecommerce score: 62

seo
92(+34 vs avg)
security
89(+18 vs avg)
performance
0(-55 vs avg)
accessibility
84(+20 vs avg)
Best Practices
87(+19 vs avg)

Score Projection

Estimated improvement based on the findings in this report

Current score: 89Projected score: 93
Current score
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Module Breakdown

headers
108 findings
reputation
455 findings
technology
753 findings
rate limits
753 findings
structured data
784 findings
dns
804 findings
content
802 findings
brand checker
802 findings
accessibility
842 findings
log analyzer
851 finding
news mentions
90
mobile
952 findings
page experience
951 finding
cookies
100
ssl
100
meta
100
robots
100
sitemap
100
layout scan
100
social checker
100
uptime checker
100
crawl budget
100
indexing checker
100

All Findings (35)

Critical (2)

  • highheaders

    Missing strict-transport-security

    HSTS header is missing. The site may be vulnerable to downgrade attacks.

    Add Strict-Transport-Security header with max-age of at least 31536000

  • highreputation

    Missing AggregateRating in schema

    Found Organization schema without AggregateRating โ€” missing rich snippet opportunity

    Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results

Medium (16)

  • mediumheaders

    Missing content-security-policy

    CSP header is missing. The site may be vulnerable to XSS attacks.

    Add a Content-Security-Policy header to restrict resource loading

  • mediumheaders

    Missing x-content-type-options

    X-Content-Type-Options is missing. MIME-sniffing attacks are possible.

    Add X-Content-Type-Options: nosniff header

  • mediumheaders

    Missing x-frame-options

    X-Frame-Options is missing. The site may be vulnerable to clickjacking.

    Add X-Frame-Options: DENY or SAMEORIGIN header

  • mediumstructured data

    Missing @type in schema

    A structured data object has no @type

    Add a @type property (e.g. Organization, WebSite)

  • mediumtechnology

    Render-blocking scripts

    78 scripts load synchronously without async/defer

    Add async or defer to non-critical scripts to improve page load speed

  • mediumcontent

    Very low text-to-HTML ratio

    Text/HTML ratio is 2% (recommended: >5%)

    Increase meaningful text content relative to HTML markup

  • mediumcontent

    External links without noopener

    5 external links with target="_blank" lack rel="noopener"

    Add rel="noopener noreferrer" to all target="_blank" links

  • mediumaccessibility

    Potential color contrast issues

    6 elements with very light text colors detected

    Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)

  • mediumaccessibility

    Auto-playing media detected

    1 video/audio elements auto-play

    Avoid auto-playing media or ensure it has controls and is muted by default

  • mediumrate limits

    No rate limiting detected

    10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.

    Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks

  • mediumbrand checker

    Inconsistent brand name

    Multiple brand names detected: grootste verlichtingswinkel van nederland: 9000 lampen, straluma, straluma b.v.

    Use the same brand name consistently across title, og:site_name, and Organization schema

  • mediumlog analyzer

    Server version exposed

    Server header reveals version: nginx/1.24.0 (Ubuntu)

    Remove version numbers from the Server header to reduce attack surface

  • mediumreputation

    LocalBusiness missing "address"

    LocalBusiness/Organization schema found but "address" is not set

    Add "address" to your LocalBusiness schema for better local search visibility

  • mediumreputation

    LocalBusiness missing "openingHours"

    LocalBusiness/Organization schema found but "openingHours" is not set

    Add "openingHours" to your LocalBusiness schema for better local search visibility

  • mediumreputation

    LocalBusiness missing "geo"

    LocalBusiness/Organization schema found but "geo" is not set

    Add "geo" to your LocalBusiness schema for better local search visibility

  • mediumreputation

    LocalBusiness missing "priceRange"

    LocalBusiness/Organization schema found but "priceRange" is not set

    Add "priceRange" to your LocalBusiness schema for better local search visibility

Low (17)

  • lowdns

    No IPv6 (AAAA) records

    The domain has no AAAA records for IPv6 connectivity

    Add AAAA DNS records for IPv6 support

  • lowdns

    DMARC policy is 'none'

    DMARC is set but policy is 'none' (monitoring only).

    Consider upgrading DMARC policy to 'quarantine' or 'reject'

  • lowdns

    DMARC reporting not configured

    DMARC record does not have a rua= tag for aggregate reports.

    Add rua=mailto:[email protected] to receive DMARC reports

  • lowdns

    Only one MX record (no redundancy)

    A single MX record means no failover if the mail server goes down.

    Add a secondary MX record for email redundancy

  • lowheaders

    Missing referrer-policy

    Referrer-Policy is not set. Full URLs may leak to third parties.

    Add Referrer-Policy: strict-origin-when-cross-origin

  • lowheaders

    Missing permissions-policy

    Permissions-Policy is missing.

    Add Permissions-Policy to restrict browser feature access

  • lowheaders

    Server header exposes software

    Server: nginx/1.24.0 (Ubuntu)

    Remove or obfuscate the Server header to reduce information leakage

  • lowheaders

    Missing Cache-Control header

    No Cache-Control header โ€” browser caching is undefined

    Add Cache-Control with appropriate max-age for static and dynamic resources

  • lowstructured data

    Missing Organization schema

    No Organization or LocalBusiness structured data found

    Add Organization schema with name, logo, and contact info

  • lowstructured data

    Missing WebSite schema

    No WebSite structured data found

    Add WebSite schema with SearchAction for sitelinks search box

  • lowtechnology

    Many inline scripts

    68 inline <script> blocks found

    Move inline scripts to external files for caching and CSP compliance

  • lowtechnology

    Many external CSS files

    18 external stylesheets loaded

    Consider bundling CSS files to reduce HTTP requests

  • lowmobile

    Unresponsive images

    4 images lack srcset or responsive sizing

    Use srcset and sizes attributes for responsive images

  • lowrate limits

    No WAF detected

    No Web Application Firewall (Cloudflare, AWS, Akamai, Vercel, Sucuri, Fastly) was detected in response headers.

    Consider using a WAF to protect against common web attacks (XSS, SQL injection, DDoS)

  • lowrate limits

    No bot protection detected

    No CAPTCHA, challenge page, or bot detection was triggered during rapid requests.

    Consider implementing bot protection (e.g., Cloudflare Turnstile, hCaptcha) for sensitive endpoints

  • lowbrand checker

    No web app manifest

    No manifest.json linked โ€” PWA features unavailable

    Add a web app manifest for installability and brand customization

  • lowpage experience

    Popup elements detected

    Found 2 popup/overlay element(s) โ€” likely consent banners

    Ensure popups don't cover main content excessively, especially on mobile

AI Fix Prompt

Copy this prompt into ChatGPT or Claude to get step-by-step fix instructions

Fix all SEO issues found in the audit of straluma.nl.

Prioritize high-severity issues first, then medium. For each fix, make the actual code change โ€” don't just describe what to do.

```json
{
  "domain": "straluma.nl",
  "scores": {
    "overall": 89,
    "performance": 0,
    "seo": 92,
    "accessibility": 84,
    "bestPractices": 87,
    "security": 89
  },
  "findings": [
    {
      "module": "headers",
      "severity": "high",
      "title": "Missing strict-transport-security",
      "description": "HSTS header is missing. The site may be vulnerable to downgrade attacks.",
      "recommendation": "Add Strict-Transport-Security header with max-age of at least 31536000"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing content-security-policy",
      "description": "CSP header is missing. The site may be vulnerable to XSS attacks.",
      "recommendation": "Add a Content-Security-Policy header to restrict resource loading"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-content-type-options",
      "description": "X-Content-Type-Options is missing. MIME-sniffing attacks are possible.",
      "recommendation": "Add X-Content-Type-Options: nosniff header"
    },
    {
      "module": "headers",
      "severity": "medium",
      "title": "Missing x-frame-options",
      "description": "X-Frame-Options is missing. The site may be vulnerable to clickjacking.",
      "recommendation": "Add X-Frame-Options: DENY or SAMEORIGIN header"
    },
    {
      "module": "structured-data",
      "severity": "medium",
      "title": "Missing @type in schema",
      "description": "A structured data object has no @type",
      "recommendation": "Add a @type property (e.g. Organization, WebSite)"
    },
    {
      "module": "technology",
      "severity": "medium",
      "title": "Render-blocking scripts",
      "description": "78 scripts load synchronously without async/defer",
      "recommendation": "Add async or defer to non-critical scripts to improve page load speed"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "Very low text-to-HTML ratio",
      "description": "Text/HTML ratio is 2% (recommended: >5%)",
      "recommendation": "Increase meaningful text content relative to HTML markup"
    },
    {
      "module": "content",
      "severity": "medium",
      "title": "External links without noopener",
      "description": "5 external links with target=\"_blank\" lack rel=\"noopener\"",
      "recommendation": "Add rel=\"noopener noreferrer\" to all target=\"_blank\" links"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Potential color contrast issues",
      "description": "6 elements with very light text colors detected",
      "recommendation": "Ensure text meets WCAG AA contrast ratio (4.5:1 for normal text, 3:1 for large text)"
    },
    {
      "module": "accessibility",
      "severity": "medium",
      "title": "Auto-playing media detected",
      "description": "1 video/audio elements auto-play",
      "recommendation": "Avoid auto-playing media or ensure it has controls and is muted by default"
    },
    {
      "module": "rate-limits",
      "severity": "medium",
      "title": "No rate limiting detected",
      "description": "10 rapid requests all succeeded without any rate-limit headers or 429 responses. The site may be vulnerable to abuse.",
      "recommendation": "Implement rate limiting (e.g., 429 Too Many Requests) to protect against brute-force attacks"
    },
    {
      "module": "brand-checker",
      "severity": "medium",
      "title": "Inconsistent brand name",
      "description": "Multiple brand names detected: grootste verlichtingswinkel van nederland: 9000 lampen, straluma, straluma b.v.",
      "recommendation": "Use the same brand name consistently across title, og:site_name, and Organization schema"
    },
    {
      "module": "log-analyzer",
      "severity": "medium",
      "title": "Server version exposed",
      "description": "Server header reveals version: nginx/1.24.0 (Ubuntu)",
      "recommendation": "Remove version numbers from the Server header to reduce attack surface"
    },
    {
      "module": "reputation",
      "severity": "high",
      "title": "Missing AggregateRating in schema",
      "description": "Found Organization schema without AggregateRating โ€” missing rich snippet opportunity",
      "recommendation": "Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results"
    },
    {
      "module": "reputation",
      "severity": "medium",
      "title": "LocalBusiness missing \"address\"",
      "description": "LocalBusiness/Organization schema found but \"address\" is not set",
      "recommendation": "Add \"address\" to your LocalBusiness schema for better local search visibility"
    },
    {
      "module": "reputation",
      "severity": "medium",
      "title": "LocalBusiness missing \"openingHours\"",
      "description": "LocalBusiness/Organization schema found but \"openingHours\" is not set",
      "recommendation": "Add \"openingHours\" to your LocalBusiness schema for better local search visibility"
    },
    {
      "module": "reputation",
      "severity": "medium",
      "title": "LocalBusiness missing \"geo\"",
      "description": "LocalBusiness/Organization schema found but \"geo\" is not set",
      "recommendation": "Add \"geo\" to your LocalBusiness schema for better local search visibility"
    },
    {
      "module": "reputation",
      "severity": "medium",
      "title": "LocalBusiness missing \"priceRange\"",
      "description": "LocalBusiness/Organization schema found but \"priceRange\" is not set",
      "recommendation": "Add \"priceRange\" to your LocalBusiness schema for better local search visibility"
    }
  ]
}
```

Recommendations for your industry

  • 1Add Product schema markup to product pages
  • 2Mark up prices with Offer schema
  • 3Optimize checkout speed to under 3 seconds
  • 4Add trust signals and customer reviews
  • 5Ensure mobile-friendly checkout experience

SEO Checklist for Ecommerce

Tips for B2C websites

  • โ†’Prioritize mobile speed and user experience
  • โ†’Use rich structured data for products/services
  • โ†’Implement customer reviews and social proof

Local SEO Context

The Netherlands is one of Europe's most digitally mature markets with high mobile share.

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