Negocio localMixed
Informe SEO: mapfre.cl
7 de mayo de 2026 · 32 findings
85
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Puntuación media Negocio local: 54
seo
93(+45 vs avg)
security
94(+32 vs avg)
performance
0(-50 vs avg)
accessibility
50(-6 vs avg)
Best Practices
91(+31 vs avg)
Hallazgos clave
- CríticoMissing AggregateRating in schema
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
- Crítico1 form fields without labels
Use <label for="id"> or aria-label on every form field
- Crítico3 buttons without accessible name
Add visible text or aria-label to all buttons
- CríticoIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
- MedioNo review platform links found
Add links to your review profiles to build trust signals and improve local SEO
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Negocio local
Tips for Mixed websites
- →Define clear landing pages for each segment
- →Use different meta strategies per page group
- →Segment sitemap by content type