EcommerceB2C

SEO Report: westwing.nl

April 30, 2026 · 32 findings

report.overallScore

Ecommerce and commercial websites have unique SEO challenges — product pages require structured data, fast loading, and optimal mobile experience to convert.

Score Breakdown

Average Ecommerce score: 62

seo

88(+30 vs avg)

security

82(+11 vs avg)

performance

0(-55 vs avg)

accessibility

77(+13 vs avg)

Best Practices

93(+25 vs avg)

Key Findings

CriticalNo H1 tag found
Add exactly one H1 tag with the primary keyword
CriticalIntrusive interstitials detected
Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties
Critical1 form fields without labels
Use <label for="id"> or aria-label on every form field
MediumThin content
Add more meaningful content — aim for at least 300 words on key pages
MediumVery low text-to-HTML ratio
Increase meaningful text content relative to HTML markup

Recommendations for your industry

1Add Product schema markup to product pages
2Mark up prices with Offer schema
3Optimize checkout speed to under 3 seconds
4Add trust signals and customer reviews
5Ensure mobile-friendly checkout experience

SEO Checklist for Ecommerce

Product schema on product pagesPrice markup with OfferBreadcrumb navigationCustomer reviews with Review schemaSecure checkout (HTTPS + badges)Mobile payment integrationShipping info in schemaStock status visible to GoogleAlt text on all product imagesInternal linking between related pages

Tips for B2C websites

→Prioritize mobile speed and user experience
→Use rich structured data for products/services
→Implement customer reviews and social proof

Local SEO Context

The Netherlands is one of Europe's most digitally mature markets with high mobile share.

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