Local BusinessMixed
SEO Report: opsm.com.au
May 3, 2026 Β· 49 findings
74
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
83(+35 vs avg)
security
94(+32 vs avg)
performance
0(-50 vs avg)
accessibility
13(-43 vs avg)
Best Practices
79(+19 vs avg)
Key Findings
- CriticalMissing lang attribute
Add lang="en" (or appropriate language) to the <html> tag
- Critical78 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
- Critical1 form fields without labels
Use <label for="id"> or aria-label on every form field
- Critical3 buttons without accessible name
Add visible text or aria-label to all buttons
- CriticalMissing og:title
Add og:title meta tag for compelling social media previews
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- βDefine clear landing pages for each segment
- βUse different meta strategies per page group
- βSegment sitemap by content type