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Local BusinessMixed

SEO Report: channelmanager.com.au

May 8, 2026 · 39 findings

82
report.overallScore

Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.

Score Breakdown

Average Local Business score: 54

seo
93(+45 vs avg)
security
87(+25 vs avg)
performance
0(-50 vs avg)
accessibility
50(-6 vs avg)
Best Practices
81(+21 vs avg)

Key Findings

  • CriticalMissing AggregateRating in schema

    Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results

  • CriticalIntrusive interstitials detected

    Reduce intrusive interstitials — they hurt mobile experience and can trigger Google penalties

  • Critical3 form fields without labels

    Use <label for="id"> or aria-label on every form field

  • MediumLocalBusiness missing "address"

    Add "address" to your LocalBusiness schema for better local search visibility

  • MediumLocalBusiness missing "telephone"

    Add "telephone" to your LocalBusiness schema for better local search visibility

Recommendations for your industry

  • 1Optimize Google Business profile
  • 2Add Service/LocalBusiness schema
  • 3Integrate customer reviews with Review schema
  • 4Ensure consistent NAP data across all pages
  • 5Create profiles in local business directories

SEO Checklist for Local Business

Tips for Mixed websites

  • →Define clear landing pages for each segment
  • →Use different meta strategies per page group
  • →Segment sitemap by content type
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