SEO Kɔkɔbɔ 12: Kɔnku SEO

Eyi ne Kɔkɔbɔ 12 le 13-ŋutɔ SEO Kɔkɔbɔ. Kɔnku SEO kɔ agbagba le naɖu bɔweiwo me, eye woadzɔ gbɔmɩa le aɖeke kɔna gɔmi kɔ wòʋu sɔ nɛnu aɖe si wòkpɔ wuawɔ nyɔnu nyuie gɔmɛ.

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Sɛ wò business yɛ eƒe ƒe ŋkutɔtsia, kɔnku SEO nyɔ nu mɔ eŋutɔ — ne ne le mɔtɔ hã ƒe gɔmi. 46% kple Google ƒe nyateƒea ƒe hãnu le kɔnku vi. Sɛ wonɔe "dentist ƒe gɔmɔ" anaa "plumber le Aarhus," Google yanɔ nyateƒea gbɔmɔtɔ: Local Pack (map + 3 businesses). Sɛ wondi wɔ asɔ tɔ nyutsu kple kɔbɔa aɖe nɔ, awɔfɔ le agbagba le ɖa.

Wodzi nyɔnu vɔ: kɔnku SEO xɔmi nmã teƒɛ nu kɔ gvɔdan nu vɔ le ƒe nyateƒea me gbɔ gɔm kple.

Kɔnku SEO gɔ aɖe si woŋlɔ

Kɔnku SEO yɛ 7 nyateƒea dometse:

1. Google Business Profile — Wo nyateƒea le Maps kple Search
2. NAP Consistency — Name, Address, Phone le ƒe nyateƒea
3. Kɔnku Citations — Directory nyateƒe aɖe si xɔ mɔ
4. Reviews & Reputation — Social proof si kɔ nyɔnu
5. Local Landing Pages — Kɔna-dɔm nyateƒea
6. Local Schema Markup — Structured data le kɔnku ahenu
7. Proximity & Relevance — Ranking factors si wòate nu

1. Google Business Profile (GBP)

Wo Google Business Profile ne nyateƒea aɖe si dɔ wɔ kɔnku SEO. Ne nyateƒea ahenyo si wøgun le Maps, Local Pack, kple Knowledge Panel.

Ayɔ dɔmɔ ƒe nyateƒea:

• Business name ye mɔfɔ ɖe wòtsɔ kple wò brand name (nɔ keyword stuffing)
• Primary category ne mɔ fɔ ɖeke aɖe (e.g., "Tandlæge" kple "Sundhed")
• Fia ɖem nyateƒea yɔnyigbɔ (kple 9)
• Dɔmɔ business description ye le loko mli (750 chars)
• Nyateƒea nu gɔmɔ, ye gblɔ yɔnu kple gɔkpɔ
• Nyateƒea ƒe ŋkɔm kple agbale, etɔ gɔ: exterior, interior, team, products (kple 10)
• Service area anaa storefront address aɖe mɔ gɔ ɖo
• Phone number ye kɔnku (nɔ call center number)
• Website URL kplɔ ŋutsu nyateƒea gɔ

Nɔ xɔa dzra: Tɔ Q&A gbe wò GBP. Kɔna wòkɔ kple gbe 5-10 tɔkɔ kple nà nya nyɛ — dewɔ woe gbɔ kɔ hãnu me kple wonye ye nyuie ewɔ.

2. NAP Consistency

NAP = Name, Address, Phone. Google gɔ aɖe si wò business information dɔ le wòtsɔ ƒe nkuku. Ʋɔ nu si mɔ gɔ mɔ susɔ.

Ayɔ gɔ aɖe:

• Gbagba business name ɖo mɔ le ahenyo (kple punctuation, "ApS" mɔ "A/S")
• Yɔ address format (floor, door, postal code)
• Yɔ phone number (kple country code format)
• Nɔ old addresses le previous locations
• Nɔ duplicate listings le platform kple

Aho nyuie:

• Afo name a wo Facebook mɔ Google mɔ website
• Old phone number le Krak a wo nɔ tsɔ nyuie
• Multiple Google listings le address changes
• Suite/floor number a ɖo yɔ le nà aɖe mɔ

Nɔ xɔa dzra: Tɔ wo business name le Google. Sɛ wòkɔ ta gbɔ nu si gɔ esime wònyɛ tsɔ, dɔyɔ nɔ mɔ wògbɔm le mɔ gɔ yiko (Google, Facebook, Apple Maps, wo website).

3. Kɔnku Citations

Citations ne aɖe si wò business le third-party websites. Wòagbagba wo dzi mɔ kple bɔ kɔnku authority gã la.

Kɔnku priority citations le Danish businesses:

• Krak.dk
• De Gule Sider (dgs.dk)
• Eniro.dk
• Yelp.dk
• Trustpilot.dk
• Proff.dk (company data)
• CVR.dk (official registry)
• Industry-specific directories

Kɔnku priority citations le international:

• Apple Maps (le Apple Business Connect)
• Bing Places
• Yelp
• TripAdvisor (sɛ bɔ)
• Industry-specific directories
• Local chamber of commerce

Nɔ xɔa dzra: Yɔ wò listing le top 5 directories le wo ɔfɛme. Wɔ NAP ye mɔ gɔ ɖe. Most ye free kple 10 minutes kple.

4. Reviews & Reputation

Reviews ne nyateƒea na ranking mɔ le Local Pack. Ɖe gender gɔ kpɔ zbɔ eya le dra ngɔ aɖe. Kɛ hã eye nyateƒea nu.

Strategi:

• Kplɔ hãnu nyɔna si wòna review (timing: kɔ wòtsɔ vieŋu yo)
• Kɔ dɔmɔ review link (Google nɔnɔ shortlink le wò GBP dashboard)
• Gblɔ kɔ reviews nyuie kple nonu — positive kple negative — le 24 mɔ.
• Nɔ nɔ reviews (ne nyɔna Google ƒe terms, tefe penalty)
• Agbe negative reviews le professionalism kple yɔnu wɔ vɔ
• Fɔyɔ steady flow (5+ reviews/month) mɔ aɖe.

Efi Google:

• Total review count
• Average star rating (4.0+ ne competitive, 4.5+ ne ideal)
• Review recency (reviews le past 3 months ne mɔ new)
• Review velocity (steady growth, nɔ spikes)
• Review diversity (ƭɔɔ platforms, nɔ Google)
• Owner response rate kple quality

Nɔ xɔa dzra: Kɔ dɔmɔ kɔ request message si ne nɔ nyateƒea Google review link. Nɔ nyɔ wo last 20 satisfied customers.

5. Local Landing Pages

Sɛ wònaᴧe ewi a wò lɔkɔn ni ne ye gbɛwɔ, ei wòhɔfɔ nyateƒea. A ne nɔ, bɔ all thin, duplicate pages kɔ gɔmɔ si gbɔmetɔ.

Ayɔ gɔ aɖe si gbɔ local page:

• Unique content a le gɔde gɔ le ahenyo (bɔ place, neighborhoods, local context)
• Location-specific testimonials le customers a wòɔ le ahenyo ƒyɛ
• Embedded Google Map si gɔ wò service area anaa location
• Local schema markup (kɔ section 6)
• Internal links gɔ/main service pages
• Contact information si gɔ le location (sɛ gɔ mɔ)

Ayɔ gɔ aɖe si nɔ:

• Copy-pasting eŋutɔ nyateƒea mɔ kple change gɔde
• Kɔ creation pages le gɔdɔ kpe gɔ
• Hundreds of thin local pages (quality vɔ)
• Doorway pages si all redirect le same contact form

Nɔ xɔa dzra: Kɔ gɔma wo top 3-5 service areas. Kɔ dɔmɔ mɔ le genuine unique content gɔ ɔna gɔ local details si nɔ nu mɔ tɔa gɔ.

6. Local Schema Markup

Structured data gɔ Google lɔ na wo business type, location, kple services. Ne le Knowledge Panel kple rich results hã.

Required schema le local businesses:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Wo Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Vestergade 12",
    "addressLocality": "Odense",
    "postalCode": "5000",
    "addressCountry": "DK"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.3959,
    "longitude": 10.3883
  },
  "telephone": "+4512345678",
  "openingHoursSpecification": [...],
  "priceRange": "$$",
  "image": "https://yourdomain.dk/images/storefront.jpg",
  "url": "https://yourdomain.dk"
}

Use the most specific @type available:

• Dentist, nɔ MedicalBusiness
• Restaurant, nɔ FoodEstablishment
• AutoRepair, nɔ LocalBusiness

Nɔ xɔa dzra: Kɔ LocalBusiness schema le homepage kple all location pages. Kɔ Google ƒe Rich Results Test kple validate.

7. Proximity & Relevance

Mɔ ranking factors si wòate indirect:

Proximity: Nye wo business ne gɔmɔ gɔmɔ. Wɔn hia yɔ ne wò location, nɔ mɔ gã:

• Kɔ nyateƒea ne nyate nu twɔ le Google Maps
• Kɔ content si tɔ wo neighborhoods le wo service area
• Kɔ citations si tɔ gbe wo exact location

Relevance: Kɔ dɔmɔ na wo listing ne gɔmɔ gɔ. Hia wò:

• Yɔ specific, accurate categories le GBP
• Kɔ keyword-rich (nɔ natural) business description
• Kɔ tɔ Google Posts (weekly minimum)
• Kɔ products/services gɔ wo GBP listing
• Yɔ dɔmɔ web content consistency ne wo GBP categories

Common Local SEO Mistakes

1. Keyword-stuffing wo business name — "Best Dentist Copenhagen Cheap Teeth" yɔ mɔ si wòkpɔ
2. Using a virtual office address — Google detects kple penalizes
3. Ignoring negative reviews — Silence si wò yɔɖu gɔ
4. Inconsistent hours — Customers a nɔ wo closed le Google si "Open" bɛ nyɔ 1-star reviews
5. No photos — Listings a ne photos yɔ 42% kɔ nu le nyɔnu
6. Serving from outside wo listed area — Nɔ list areas a wògɔ genuinely serve

Wo Local SEO Checklist

• [ ] Google Business Profile ne claimed, verified, kple fully optimized
• [ ] NAP ne identical le all platforms (audit le tool anaa manually)
• [ ] Listed le top 5-10 local directories le wo ɔfɛme
• [ ] Review strategy le hɔ (kɔna customers, responding to all)
• [ ] Local landing pages le ewi service area (sɛ multi-location)
• [ ] LocalBusiness schema le homepage kple location pages
• [ ] Google Posts kɔ published weekly (offers, updates, events)
• [ ] Photos updated quarterly (minimum 10 le GBP)
• [ ] Competitors monitored le Local Pack le wo top keywords

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Mɔ Yɔ Gɔ

Kɔkɔbɔ 13: E-commerce SEO — Product pages, category structure, shopping feeds, kple schema a ne wòamé kɔ wo gɔmɔ.

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Eyi kɔ guide a ɛne LANGR's 13-step SEO education series. Run a free audit le frɔ hɛn le 13 disciplines nyuie.