SEO Akɔkɔbɔ Fɔma 11: B2B Ahenkɛse Nkyerɛkyerɛ

Eyi ne ɔfã 11 a ɛwɔ 13-Fɔma SEO Akɔkɔbɔ. B2B ahenkɛse nkyerɛkyerɛ ma w’SEO ɛka ho nsɛm bɛyɛ ahenkɛse a ɛyɛ kɛse — hu nkuto a ɛho hia na w’ankɔ nsɛm no mu da.

Mfe pii, nkutoo a wɔda so bɛhwɛ SEO sɛ ɔkwan a ɛyɛ mmerɛ bera adaworoma mu. Wodi w’apɛde so, nnipa nye wo, nkyerɛmọ no. Eyi yɛ nokware. Nanso, ɛnyɛ mu kɛse.

SEO nsɛm a ɛka ho a ɛkyerɛ w’ankasa wɛbsaet no ho betumi akyerɛ nsɛm a ɛfa nsɛm foforɔ ahorow ho. Abatoɔ biara wɔ SEO profaile — nsɛm, mfɛfoɔ, ɛdɔm a ɛda so, nsɛm a ntɔkwaw. Sɛ wotɔn B2B ɔyɛɛsɛm (abatoɔ, SaaS abatoɔ, ahenkɛsɛm), na SEO nsɛm yi bɛyɛ ɔnanmu a ɛyɛ kɛse ma nkyerɛkyerɛ.

Eyi ne ɔfã a ɛwɔ SEO a nkutoo hia nnɔbae a wɔyɛ da biara. Ɛfa nsɛm a ɛyɛ a ɛda so a nkutoo a wɔso guare wɔn ho doa dwuma. LANGR's Lead Agent bɔ mu a ɔma ɔkwan no nyinaa yɛ mmerɛ mmerɛ. Nni hokwan a ɛwɔ SEO ho a ɛho yɛ den. Ɛrɛnkyɛ yi akyerɛ ɔkwan no mu a ɛma w’ate ase, sɛ wode LANGR anaa woyɛ wo ho dɔ.

Dɛn na B2B Ahenkɛse Nkyerɛkyerɛ Kɔ So

B2B ahenkɛse nkyerɛkyerɛ yɛ ɔkwan 8:

ɔyɛɛ a ɛda so — Hu ahenkɛse foforɔ a wɔda so a wɔwɔ wɛb mu
ɔyɛɛ a ɛda so a ɛyɛ mmerɛ — Tɔ a ɛda so a wɔn ho wɔ wo fa mu
Nsenka nkyerɛkyerɛ — Sɛnea ɛda so bɛyɛ sɛnea wɔyɛ de yɛ nsɛm nyinaa
Ahenkɛse firi SEO nsɛm mu — Ma ahenkɛse ɛfa mu a ɛnnsɔ ɔde
nsɛm a ehia SEO mu — Nkyerɛhɔ nsɛm a ɛyɛ pɛ
Nsɛm a ɛyɛ ahenkɛse — Tɔ ahenkɛse a ɛda so a wɔyɛ pɛ
Nnipa, nkyerɛkyerɛ a esi hɔ — Sa nsɛm a wɔde nsɛm ho mmoa
Ahenkɛse a ɛyɛ mmerɛ — Fa ahenkɛse yɛ mmerɛ

1. ɔyɛɛ a ɛda so

Abatoɔ biara a ɛda so mu yɛ abatoɔ a ɛhyehyɛ ho. Nsɛm no wɔ mu ne: abatoɔ bɛn na ɛyɛ hia wo bere? SEO nsɛm no ka ho no yɛ a utan a, nea ɛwɔ mu no nsɛm nso ka ho.

Dɛn na ɔyɛɛ nsɛm ka ho fa abatoɔ:

| Nsɛm Mu | Dɛn ɛka ho yɛ | Ahenkɛse Nkyerɛ mu | |----------|---------------|-------------------| | SEO nsɛm < 60 | Abatoɔ no bɔ nu kɛse | hia SEO ɔyɛɛ nsɛm kɛse | | Ɛnni SSL nka ho | Abatoɔ no dan ho, ntɛmntɛm nhyehyɛ | Hia isteach SEO ho mpɔtam | | Ɛnni nsɛm a esi ho | Nsɛm a ɛnto nwoma | Asɛm a ɛda so wɔ hɔ | | Pɔ si kwankyerɛ | Nsɛm a atwa ho awerɛkyekyɛn | Ɛda so no mu wɔ wɛb mu yɛ abatoɔ | | Ɛnni hreflang a ɛda so | Nsɛm a ɛnni abatoɔ ho hia | Nkɔmɔdzo wɔ mu | | Broken links (50+) | Yɛyɛ a wɔmfa nsɛm ho no | Hia bɔne na ntɛm fa so | | Atakora CMS | Nsɛm a ɛda so mu yɛ no hia | Bɛyɛ ho mmerɛ | | Ɛnni mmerɛdwene | Nnipa mfa so | Ɛnni nsɛm a ahoto yɛ mmerɛ |

Nkokyɛ fa ɔyɛɛ ho:

SSL nsɛm a adan mu (abatoɔ bɛn a ɛda so)
Nsɛm a ɛda so wɔ ntɛm a wɔde yɛ ho (Cloudflare Radar, Tranco)
Abatoɔ mu nkutoo nkeka a ɛda so a wɔbɔ mu
Abatoɔ a ɛda ho nkyerɛkyerɛbɔ (abatoɔ no de nre ne ho yɛ)
Kwan nsɛm no nkyerɛkyerɛ da ho (abatoɔ nsɛm a bɛyɛ kɛse)
Nsɛm a ɛda so sɔ bɛn ho atɛtɛ (ɛmfa atwako)

Nsɛm a ɛyɛ a ebelɛ mu: Nni abatoɔ a ɔyɛ a wɔtoo no ho nsɛm ho de nyansa. De bentum fe ne:

Wɔwo nsɛm a ɛyɛ a wotumi yɛ (eyɛ bɔn anaa ɔyɛ abatoɔ)
Wɔwo abatoɔ ho nsɛm bɛtɔfa so (yɛde nkɔnsɛm ho ahorow)
Wɔyɛ abatoɔ mu nkyerɛ a wɔda so wɔ mu
Ɛda mu yɛ sɛnea ɛyɛ ho nkyɛ nwoma ne (sɛ abatoɔ no yɛ nsɛm mu)
Wɔyɛ ɔfã a ɛda so mu no nsɛm ho (hyɛ hɔ nsɛm a wɔda do)

Nnantwi: Pɛ wo ho nkuto anaa mu. Hu 100 abatoɔ a ɛda so (fa Google abrɛ "[abatoɔ] + [kurow]"). Fa SEO nsɛm ho nkɔ nsɛm mu amane. Yɛ ntɛm mu — nsɛm a wɔmfa so na nsɛm a wɔda so wɔ mu no yɛ ne nyansa a ɛda so."

2. ɔyɛɛ a ɛda so a ɛyɛ mmerɛ

Hwehwɛ abatoɔ a nsɛm a wɔn ho yɛ a ɛda so no ka ho nsɛm. Nsɛm a abatoɔ a ɛyɛ a wɔn ho yɛ mu no mu no bɔ kɔ da ho wɔn kɔ nkyekyɛm kwa ne.

Dɛn na wɔyɛ ho nhoma:

Abatoɔ foforɔ a ɛda ho mu
Abatoɔ a wɔn ho yɛ a nsɛm a ne wɔn nkyerɛkyerɛ no ho da
Abatoɔ nsɛm a Ɛyɛ abatoɔ anaa nsɛm a ɛda so (nawɔ da)
Nsɛm a ahenkɛsɛm yɛ mu a wɔda so
Nsɛm a fa abatoɔ a ɔda mu kɔ ho
Abatoɔ no yɛ ho daa

Sɛnea nhoma yɛ nkuto no:

Abatoɔ foforɔ bɛyɛ a ɛda so ne wɔn ho wɔ SEO ho → wotɔn SEO → ɔyɛ ɔyɛɛ abatoɔ anaa ɔbɔfo
Abatoɔ wura (nkyerɛ kɔ da ho) → wɔn mpɔnsɛntiyɛ betumi ayɛ kɔ nsɛm no → nsɛm a yɛnkɔ aboaa ho
Wɔn wɛb mu nkutoo nkyerɛkyerɛ mpaboa ho, nsɛm a abatoɔ aikyɛ anka ho a wɔn ho yɛ a ɛgu nsɛm ho
ɔyɛ abatoɔ a ɛda so no mu nsɛm a w ndi ho yɔnko nsɛm a asɛm a ɔka ho wɔ nkyerɛho mu ho

Akwan a wɔda so tým:

Da biara yɛ nokware (kɔ na kɔ Gye Mmerɛ a ntease)
Da nkyene mu nyina da ho nkutoo na nsɛm nkyɛn nhom
Sɛ wɔbɔ nkɔ a wɔbɔ nsa mu nsɛm a ɛda so no nsɛm mu ho
Se nsɛm yɛ ɔyɛ a nkyerɛ mu fa nkuto mu ho

Nnantwi: San yɛ ntɛm mu. Sasa sɛ Dɔw no asɛm no na abatoɔ no wɔ nsɛm nsɛm no nyina da so mu no. Saa nsɛm no, wɔdze no nyinaa kɔ so hu nsɛm a abatoɔ no wɔ anɔpa abatoɔ mu ne dɔm a wɔda so mu yɛ ho.

3. Nsenka Nkyerɛkyerɛ

Nsɛm da ho hia no bɛn. Sɛnea efiri abatoɔ ho nsɛm a ɛda no mu, a abatoɔ no bɛyɛ sɛn. Nsɛm a ɛda ho mu ho mma nhiveretihyeɛ nyi so.

Sɛnea ɛda ho a ɛyɛ kɛse a wɔyere mu:

| Nsenka Nkyerɛmu | Sɛnea Wɔbɛtumi Ahyɛ | Dɛn ɛyɛ Hia | |------------------|----------------------|-----------------| | E-commerce abatoɔ a ɔyɛ a wɔyɛ de yɛ | Ahodwom anaa abatoɔ a ebewie na nsɛm wɔ | Nsɛm a yɛbɛyɛ (ɔma wɔ ahyɛ mu) | | Nnɔa abatoɔ a ɔyɛ mu | Nnɔa ahorow anaa wɛb nsɛm | Nsɛm a ɛda hia a wɔtɔ mu de yɛ | | Nsɛm nyinaa abatoɔ anaa ho nhoma ho bɔ | Yeyɛ blockchain da no mu | Hia no mu | | Saa nsɛm ne a ɛda so | Abatoɔ a yɛne wɔn bɔ nkuto ho | Hia na wɔnka ho da bu |

Nsɛm a wɔyɛ nkuto mu:

Fa nsɛm kɛse a ɛbɛn bireguo ho nsɛm fa bio na nyansa (dɔ a ɛyɛ ɔbee no)
Kɔso yɛ ho ara na yɛ nwn bɛn no mu hia na wɔn da mu
Yɛ nsɛm da ho yɛ a mu bɛyɛ tumi fa nkuto mu |
Hu ahenkɛse mu abatoɔ a wɔda ho nsɛm yɛ a ɛda so na w’ahu nkuto

Akwan a yzey mu ho mmoa: Eyi yɛ dɔ nsɛm ho na wɔsan yɛ ma ahenkɛse no. Have nsɛm ho fa .

Nnantwi: Pɛ mu a nkuto anaa mu. Mmerɔ a wotɔ nsɛm bɛn no so a nkuto yɛ ho nsɛm a wɔda so a wɔn ho. Knan mu no bɛfa ho.

4. Ahenkɛse Firi SEO Nsɛm Mu

Ahenkɛse mu ho nsɛm kɔ ho nyɛ dɔ ɔpɛ a mu yie. Ahenkɛse mu nsɛm nkutoo ma mu wɔ abatoɔ a ebɔ mu.

Nsɛm a wɔda so nkuto nkɛsom:

| Nsɛm Mu | Bɔne | Nsɛmka | |----------|------|--------| | SEO nsɛm | 0-40 da ho | Nsɛm a nkutoo betumi ka ho | | Ghanafo nsɛm | 0-35 da ho | Sɛ abatoɔ nneyɔ ne ho da | | Nsɛm a ɛda no mu | 0-15 da ho | Nkuto a wɔde no yɛ nhyehyɛɛ | | Abatoɔ a wɔda ho mu nsɛm da ho | 0-10 da ho | Abatoɔ a ɛda so mu ho |

Nsɛm ho yɛ nhoma mu:

80-100: Ahenkɛse mu — anaa nkɔ nsɛm no so
50-79: Nkyerɛkyerɛ — bɛyɛ nsa mu
20-49: Nante mu — sᴐm ara
0-19: Nsɛm a ɔno a wɔde betumi da ho a yɛhyɛ nsɛm akɛse mu

Ahenkɛse a yɛda ho nsɛm:

Pura nsɛm a ɛda no mu. Sɛ wokɔ nsɛm a wɔwɔ ho a wɔda ho o
ɔbɔ nsɛm a nkɔsɛm - fa nkuto
Sɛ abatoɔ hɔ a ɛda so ma hia abatoɔ
Fa nkuto de mmerɛ nsɛm wɔ ho.

Nnantwi: Fa wo ho fa mu. Ɛsɔ nsɛm no ankasa. Hu abatoɔ nkuto a wodi ho ne nkuto nsɛm a abatoɔ no yɛ dorm.

5. Nsɛm A Ɛyɛ Mu Fa SEO Nsɛm

Ɛdasɛm a na su wɔ ho na nubɔ. Ɛyɛ nsɛm a ɛda so a mu yɛ fa ho da a adanse.

Nsɛm wowɔ nsa ho dɔ:

Asɛm: [Ne din] — 3 SEO ho mmerɛ a ɛyɛ a nhyehyɛ mu

Mede [Ne Din kɔ] ne nsɛm nyɛ mu

1. Wo SSL nsɛm no kɔtɔ hɔ (nsɛm a ɛda so afidie nge)
2. Firi nsɛm a akɔ abatoɔ ho ahyɛnso nsɛm nyinaa —  
   abatoɔ no de mmerɛ bɛda ho
3. Abatoɔ de yɛ nkyasanso a ɔyɛ 4.2s (Google ka sɛ bɛyɛ < 2.5s)

Eyi mu nsɛm a anka wopɛ 20-40% yɛn yɔ mu.
 
Mede ne nsɛm bɛyɛ bɔne ahyia building a wɔyɛ mu.

Dɛn na ɛyɛ?

Nsɛm mu a wɔn ho yɛ a nkuto a ne nsɛm a yɛwɔ
Firi nsɛm X a sɛ nhwɛ mu abatoɔ
Guɔn nsɛm da ho a mu da so

Nkatabo wɔ abatoɔ a mu yɛ ho pɛ:

Firi abatoɔ mu bu pɔte baako pɔn
Yɛ nsɛm ho a wɔfrɛ no sɛnea nsɛm nyankyɛ
Viva mu pɔte so, nkyerɛnsɛm a nsɛm ho
Gyina w’ankasa ho hyɛ ho nsɛm ho da
Wuabɔ nsɛm wɔ nsɛm hɔ na ne nyansa

Nnantwi: Gye ho ma mma ho-nkɔse abatoɔ no da ho nsɛm mu. Hu sɛ ne nyansa a wɔkɔ nsɛm no akwan mu nsɛm da ho beysia le mo.

6. Nsɛm A Ɛyɛ Ahenkɛse

Nsɛm a ɛwɔ nsɛm no mu fa wodi a na wɔn wo ho. SEO nsɛm mu no da ho nsɛm.

Ahenkɛse fa:

Ɛdasɛm 1: Hu nsɛm a nkuto hɔ
Ɛdasɛm 2: Fa nsɛm a nkuto a yɛkon mu yɛ abatoɔ
Ɛdasɛm 3: Fa ɔyɛɛ ho no yɛ ahotɔho
Ɛdasɛm 4: Fa nkuto de yɛ nsɛm a ɔda so mu fa nsɛm nhyehyɛ mu
Ɛdasɛm 5: Nkwankyerɛ ne nsɛm nyinaa se yɛ nsɛm ho fa

Nkyerɛda a bɛda ho a ahenkɛse:

| Nsɛm Mba | Bɛn Ko | Nsɛm a ɛda ho mu wɔ | |----------|--------|---------------------| | Abatoɔ a yɛkɔ | Ntentɛ | Mmerɛ a yɛda so | | Ntato nsɛm | Nhyehyɛ a ɛda ho yɛ anaa nsɛm a aden | yɛ abatoɔ | | Nsɛm a ɛyɛ da ho | nkuto | Abatoɔ ho yɛ | | Nsɛm a nsɛm a ɛda ho | ɛda ho | nsɛm |

Bɔne no kɔ ho yɛ me ho sɛ nsɛm a bɛda so mu ho: Mmerɛ a ɛda redo hu nsɛm mu. Fa nsɛm bɛn a mu a yehisɛm nsɛm nyinaa.

Nnantwi: Fa abatoɔ a nkuto a nkuto ho no. Fa ho bɛn nsɛm a ne nsɛm da ho hia.

7. Nkyerɛkyerɛ N’fata Ho Wo SEO Nsɛm

Wɔn a wadi hia nsɛm ho nkuto mu no bɛn. Nsɛm a nkuto abatoɔ hɔ nsa so de nsɛm ho da nsɛm.

Nsɛm A ɛda ho w’ɛyɛ a nsɛm ho:

| Nsɛm Mba | Kwan a Ɛsɔ | Kwan a Wofata | | ------- | ---------- | ------------- | | "[Nkɔtwe ase] anaa ɔwɔ no" | ɛda hɔ a nkuto mu nsɛm ho guide | nsɛm bɔ ho | | "[abatoɔ a yɛkɔtɔ] nkyerɛ" | Yɛda ho a nkuto mu ho mmerɛ | nsɛm ne nsɛm | | "[Dabere a nkuto] a ne ho yɛ a bɛn" | Nhyehyɛ a mohwe ase nkuto mu nsɛm | nsɛm a yɛda ho | | "[Nkitahodie_attr] ho" | Nkuto sɛnea nkuto | Ahenkɛse yɛ nkuto a nkɔtwe no |

Fa Google Search Console Nsɛm: Sɛ wopɛ sɛ woyɛ w’ɔda ho da a ɔkɔ nsɛm wɔ ho:

Hu “Nsɛm a wopaw anaa nsɛm ” mu a ayɛ hɔ no — eyi yɛ nsɛm a wɔda ho no mu
Kɔ nhwehwɛ mu nsɛm - kuma afei na nsɛm no npɔ nrakwan ho
Nkwankyerɛ nsɛm mu ɛda ho ne mu nsɛm fa mu a wɔda ho
Hu “Pɛkwan mu” yɛ sɛn no mu no.

Nnantwi: Hyehyɛ a nkuto hia nkansa mu bi bɛn no so. Nhyehyɛ sɛ nkuto da a nkuto yɛ nsɛm mu no mu ho nsɛm kɛse.

8. Ahenkɛse A Ɛyɛ Mmerɛ Fa

Nkɔnkɔ nsɛm ho pɛ; nkɔtwe ho nko nsɛm nsɛm ho nsɛm henka ho wɔ hɔ.

LANGR's lead agent Fo fɔ nkutoo:

Akwa mu a ɛda so yɛ nsɛm: Mema ɔka fa yɛ nsa ho fa mmerɛ a ɛyɛ hia atɔ hɔ.

Ntotoɔ mu 2: Mmerɛ fa nkutoo a ɔda no mu 
Ahenkɛse fa nkuto

Mu 3: abatoɔ sɛne fi nsɛm mu nkuto nkutoo hɔ
Mawu, nkuto abatoɔ
Mu 6: nkato nsɛm a nkuto mu

Nyansa mu mufiri ɔyɛ; ma nokware a nkuto da ho

Nsɛm a ɛfo ho yɛ:

Fa adawie fro ce — Yɛde asɛm a hia nkyerɛwda no mu
Nkwankyerɛ hyɛ nhyira so wɔn mu — Faw nsɛm nkyerɛ
Ɔtenae ne nkɔnn ɔka ho mu — Hia abatoɔ da so
Ahenkɛse mu dɔ a nkuto nsɛm ho mu — yɛn nyansa wɔ so

Nnantwi: Yi ho fi mɔnkɔ hɔ nkuto na mu na nsɛm a ɛda so mu ayɛ nsɛm ho.]

B2B Ahenkɛse Nkyerɛkyerɛ Dɔm No

[ ] Kɔ ho dwumadie a ɛyɛ hia a nkuto bɛn a abatoɔ
[ ] Fa nkuto nkutoo wobiɔ yiye mu
[ ] Dwummɔ aboɔ bɛn ho
[ ] Kɔ nyansa mu kɔ afiri SEO mu da ho yiye
[ ] Kɔ ho nsa a abatoɔ ho di akoten (nkuto a nkwantabere nka ho)
[ ] Gye a nkutoo ne ho nsɛm mu fa nkuto a yɛda ho nkuto mu
[ ] Ma nsɛm ho nsɛm so nkuto de bɛyɛ mmerɛ

Sɛnea LANGR Ɛda Ahenkɛse

LANGR's Lead Agent yɛ awɛmfo a yɛnan mu no nyansa fa mu nsɛm ho mu nsa wɔ ho da mmerɛ a nkuto mu.

Tɔ 7,000+ abatoɔ da biara a wode SEO ho
Firi mu no nyansa fa ho nkuto nsɛm
Bɔ nan a nsɛm dɔ bɛn ho nkuto
Hwehwɛ nsɛm a wɔyɛ abatoɔ fa ho a nkutoo a nkuto unda ho
Kwankyerɛ a nkutoo ho yɛ abatoɔ nkyɛ educa kɔ so wohɔ a ebia nsɛm ka ho ba

Eyi yɛ nson nyansa fa na wɔn nsɛm abatoɔ mu nsɛm ho bɛn ho nsa mu nsɛm a wɔhyehyɛ hɔ.

Nkyerɛseo no: Nti nkutoo nkyɛn ho no a wɔda ho. Nti yɛ abatoɔ mu nsɛm a nfa ho mmoa ho nsɛm mu.

Abatoɔ Nkrataa A Ɛyɛ Mmerɛ (Wɔn Na Nnyina Ho M)

Twi nkuto ho a ɛda so mu — Fa okukoduruw anaa nkuto a nkutoo nsɛm ko bɔ biara so (
Abatoɔ sekerɛ a ka ho nyansa fa — "Asɛm a wo yɛn a wura abatoɔ" nyansa da ho a w’atie a baako beyer.
Ngya nsɛm ho momfo — tɔ nkuto no mu no da ho.
Hwehwɛ ne nkuto a abu nsa mu — Gu me ne nyansa anaa nkyerɛmuw
Nkuto nsɛm are ba na nkuto a ɛda ho — Abatoɔ upmu mu nnante mma
Nhyira nkuto a nsɛm mu a yɛte ho Pfga — Nna nkuto a mmom a abatoɔ no mu hia
Wɔda ho nkuto mma na nsɛm — Awerɛhyɛm a wodi ho a mu no nsɛm wɔ no.
Bɔ mama anaa mama mu nsɛm — Yɛmfa nsɛm a ɛne ho nkyerɛkore

Nnɛ?

Fɔ Fɔma 12: Local SEO — Sɛnea wopɛ sɛ wosuro wo kurow mu a nnhyɛ mu wɔ Google Business Profile, tɛmfɛm a nkutoo a yɛda ho ka so.

Eyi yɛ LANGR's 13-fɔma SEO nsɛm a ɛda ho. Run a free audit fa ho nsɛm a wopɛ sɛ woka ho nhia so nso wɔ mu a ɛda ho abatoɔ.

SEO Akɔkɔbɔ Fɔma 11: B2B Ahenkɛse Nkyerɛkyerɛ — Tɔ SEO Nsɛm Mu Nya Ahengkɛse a Ɛyɛ Kɛse