Local BusinessMixed
SEO Report: unidadvictimas.gov.co
14 Mehefin 2026 Β· 47 findings
77
Service businesses need to dominate local search results with correct NAP data, reviews, and local signals to attract nearby customers.
Score Breakdown
Average Local Business score: 54
seo
89(+41 vs avg)
security
75(+13 vs avg)
performance
0(-50 vs avg)
accessibility
50(-6 vs avg)
Best Practices
87(+27 vs avg)
Key Findings
- CriticalMissing AggregateRating in schema
Add aggregateRating with ratingValue, ratingCount, and bestRating to your structured data for star ratings in search results
- CriticalImages missing alt text
Add descriptive alt text to all images for accessibility and SEO
- CriticalSSL certificate expiring soon
Renew the SSL certificate before it expires
- CriticalCanonical points to different domain
Ensure the canonical URL points to the same domain unless cross-domain canonicalization is intended
- Critical4 images missing alt attribute
Add descriptive alt text to all informational images, or alt="" for decorative ones
Recommendations for your industry
- 1Optimize Google Business profile
- 2Add Service/LocalBusiness schema
- 3Integrate customer reviews with Review schema
- 4Ensure consistent NAP data across all pages
- 5Create profiles in local business directories
SEO Checklist for Local Business
Tips for Mixed websites
- βDefine clear landing pages for each segment
- βUse different meta strategies per page group
- βSegment sitemap by content type