SEO Gaid Stepi 1: Teknikal SEO — Fausi blong Evri Website we I Rank Hae
SEO Gaid Stepi 1: Teknikal SEO
Diswan i Stepi 1 blong the 13-Stepli SEO Gaid. Teknikal SEO i fausi — sapos i no stap, no namba blong kontent o backlinks bae i help.
Teknikal SEO i covar evri samting we i hapen bitwin wan search engine's kraoler mo server blong yu. Sapos site blong yu i no fain, kraol, o ren daon propa, i no eksist long search results. Periot.
Gut nius: plante tehnikal SEO problem i save fiksim long wan fea aours, mo wanse i fiks, i stap fiks. No olsem kontent o backlinks we i nidim wok everi de, teknikal SEO i wanwan taem investmen we i givim permenent ripot.
Wanem Teknikal SEO I Covar
Teknikal SEO i spen 8 kritikal eria. Wan wiknes long enni single eria i save brok down hole ranking blong yu:
- DNS Konfigurasen — I save fainem domain blong yu?
- SSL / HTTPS — I sekyur connection?
- Robots.txt — I save yu aksidentli blokem peij?
- XML Sitemap — I save kraolars fainem wanem blong indeks?
- HTTP Headers — I sendim stret signal blong server blong yu?
- Page Speed — Hao kwik i load site blong yu?
- Krawlability — I save bots navigetum internal links blong yu?
- Structured Data — I save Google undastandem kontent blong yu?
1. DNS Konfigurasen
DNS setup blong yu i fani faya samting we wan search engine i mitim. Problem long hia i invisibl long plante yusers be i devestating blong SEO.
Wetin blong cek:
- Domain blong yu i resolv long stret IP address
- Bae tu
www.yourdomain.commoyourdomain.comi wark (mo wan i redirek long nara) - AAAA records i exist sapos yu sapotem IPv6
- DNS propagasen i konsistent long nameservers
- No dangling CNAME records we i point long defunct services
Kwik win: Setem wan permenent 301 redirek long wan variant (www o non-www) i go long nara. Inconsistency long hia i splitim domain authority blong yu in half.
2. SSL / HTTPS
HTTPS i bin wan ranking faktor since 2014. Long 2026, no gat hem i minimli diskwalifai.
Wetin blong cek:
- SSL sertifikat i valid mo i no expired
- Sertifikat i covarem evri subdomains we yu yusum
- No mixed kontent (HTTP resors long HTTPS peij)
- HSTS header i set (
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload) - HTTP i redirek long HTTPS (301, no 302)
Kwik win: Plante hosting providers i offertem fre SSL via Let's Encrypt. Sapos yu stap long HTTP, diswan i #1 prioriti blong yu — hem i tek 10 minit mo i mediatli improvem ranking mo trust blong yusers.
3. Robots.txt
robots.txt fael blong yu i talem long kraolers wanem i save mo no save aksam. Wan misconfigured lain i save deindexem hole site blong yu.
Wetin blong cek:
- Fael i exist long
yourdomain.com/robots.txt - No blokem important peij (
Disallow: /i blok evri samting) - CSS, JavaScript, mo images i save fainem Googlebot
- Sitemap URL i referenced (
Sitemap: https://yourdomain.com/sitemap.xml) - No unnecessary
Crawl-delaydirectives
Kwik win: Testim robots.txt blong yu long Google Search Console → Settings → robots.txt tester. Plante sites i aksidentli blokem their /assets/ o /static/ directory, we i preventem Googlebot blong renderem peij daon propa.
4. XML Sitemap
Sitemap blong yu i roadmap blong search engines. No gat hem, kraolers i rely nomo long folowim links — we i minim ol orphaned peij i no save fainem.
Wetin blong cek:
- Sitemap i exist long
/sitemap.xml - Ol important peij i inclus
- URLs i matchem canonical URLs blong yu (same protocol, same domain variant)
- No URLs we i givim 404 o redirek
- Sitemap i referenced long robots.txt
- Submitted long Google Search Console
Kwik win: Removem eni URLs long sitemap blong yu we i no givim 200 status code. Inkludim brokelen URLs i wastem crawl budget blong yu mo i sendem negatif quality signals.
5. HTTP Headers
Response headers blong server blong yu i selem impoten infomesen long search engines. Missing o incorrect headers i mekem smol ranking problem.
Kritikal headers blong set:
- Content-Security-Policy (CSP) — Prevenem XSS attacks, signalem sekyuriti
- X-Content-Type-Options: nosniff — Prevenem MIME sniffing
- X-Frame-Options: SAMEORIGIN — Prevenem clickjacking
- Referrer-Policy — Kontrol wanem referrer info i sendem
- Permissions-Policy — Disablum unnecessary browser APIs
- Cache-Control — Propa caching i improvem performance scores
Kwik win: Add X-Content-Type-Options: nosniff mo X-Frame-Options: SAMEORIGIN long server config blong yu. Tufala headers i tek 30 sekonds blong addem mo adressem komon sekyuriti findings.
6. Page Speed
Core Web Vitals (LCP, CLS, INP) i confirmem wan ranking faktor. Slow peij i rank lo mo i gat higheb bounce rates.
Wetin blong cek:
- Largest Contentful Paint (LCP) unda 2.5 sekonds
- Cumulative Layout Shift (CLS) unda 0.1
- Interaction to Next Paint (INP) unda 200ms
- Server response taem (TTFB) unda 800ms
- Images i propa saiz mo yusum moder formats (WebP, AVIF)
- JavaScript i no render-blocking
Kwik win: Compressim images blong yu. Plante websites i serve images 3-5x laejta dan we i nidim. Konvertim long WebP i save reducem file saiz blong 30-50% wetem no visible quality los.
7. Krawlability
Search engines i discoverem peij blong folowim links. Sapos internal linking strakta blong yu i gat ded ends, important peij i no save index.
Wetin blong cek:
- No orphan peij (peij we i gat zero internal links i point long hem)
- No dip peij we i nidim 4+ clicks from homepage
- No redirek chains (A → B → C — shud b A → C direktli)
- No brokelen internal links (404 responses)
- Logikal site strakta mo klar hieraki
- Breadcrumb navigasen blong dip content
Kwik win: Fixem eni brokelen internal links. Yusum wan kraoler tool blong faendem ol — o raen wan fre audit we i cekem evri internal links blong yu autometikli.
8. Structured Data
Structured data (Schema.org markup) i helpem Google blong undastandem wanem peij blong yu i abaut mo i enebolem rich results long search.
Wetin blong cek:
- Organization schema long homepage
- BreadcrumbList schema blong navigasen paths
- Article/BlogPosting schema blong blog kontent
- Product schema blong e-commerce peij
- FAQ schema blong fetwan asked questions
- LocalBusiness schema blong physical locations
- No validation errors long Google's Rich Results Test
Kwik win: Add Organization schema long homepage blong yu wetem nem blong yu, logo, mo social profiles. Diswan i moa impact long structured data taep mo i tek 5 minits blong implimentim.
Hao blong Auditim Teknikal SEO
Yu save cekem evri 8 eria manually yusum plante tools, o raen wan automated audit we i kovarem olgeta long wan taem. Wan komprehensiv scan wok blong 290+ individual items long disis categories.
Rekomend long go:
- Raen wan automated audit blong faendem evri issues long wan taem
- Prioritise fix blong seveti (kritikal → warning → info)
- Fixem ol highest-impact items first (usually SSL, robots.txt, mo page speed)
- Re-scan aftea fix blong veri hem i resolv
- Setem monitoring blong katchim niu issues automatikli
Wetem Neks?
Teknikal SEO i Stepi 1 bikos i fausi. Wansem yu fiksim teknikal base blong yu, yu readi blong Stepi 2: On-Page / Meta Tags — optimaisem kontent we search engines i relli displaem long results.
Diswan i part blong LANGR's 13-stepli SEO seris. Startem wetem wan fre audit blong luk we yu site i stap long evri 13 disiplins.